Kate Middleton news derails Meghan Markle’s
big plan
The global outpouring of
goodwill for the Princess of Wales as she fights cancer may leave Meghan Markle
in a very difficult position.
Are you in need of a new dog lead or
meditation cushion or wine carrier or drawer organisers or marmalade or a bird
feeder? How are you doing for pet shampoo, lanterns and tisanes?
If you are then, boy, do I have some good
news for you. Meghan the Duchess of Sussex has heard your cries and
soon you could be able to buy all this and much, much more from her new
American Riviera Orchard (ARO) lifestyle brand.
Those industrious sorts over at the Daily
Mail have somehow gotten their hands on ARO’s trademark application which
for the first time reveals the scope and ambition of the duchess’ first major
solo commercial project and golly gosh it’s a big ‘un.
To which I say, amen. Build it and they will
hopefully come and spend money. Dream big and then embroider it on a pillow you
can sell at a massive mark-up. I am all in on the return of Business Meghan seven years after she shuttered her blog The
Tig, even if that was blandly derivative.
Meghan Markle’s new lifestyle
brand American Riviera Orchard will have quite the array of goods.
However, in the ten days since ARO’s Instagram
debut, the world tilted on its axis with Kate the Princess of Wales’ announcement that she has cancer.
How could the incredible global deluge of
support and sudden lovey-dovey messages of goodwill for the princess affect the
public reception of ARO?
Basically, will discerning shoppers fork over
large wodges of hard-earned cash for artisanal lavender dog soap to a woman who
is not on speaking with Kate? And who has spent the last few years chipping
away at Kate’s image?
No launch date has yet been revealed for ARO
but it mustn’t be far off.
For the better part of the last year reports
have circulated that Meghan was beavering away at some entrepreneurial online
turn with the only oblique hints being that it would be authentic and whatnot.
Meghan Markle's new lifestyle
brand, seen in a promotional video posted to Instagram. Picture: American
No matter what best laid plans might have
been drawn up, just over a week later, on March 22, Kate released her video – the internet reeled and the
Church of England sat down to write a special prayer (truly) to wish the
princess a speedy recovery.
The worldwide reaction to the video has been
truly incredible to witness.
It has been viewed 197.5 million times on the
Then came the hand-wringing and the
self-flagellating with millions worrying about the consequence of their gleeful
reposting of bonkers Kate theories and speculation.
The end result of all this sympathy and
suddenly caring bleating is that Kate has basically been deified in only a few
days.
The Princess of Wales
revealing she is undergoing treatment for cancer. Picture:
So where does this leave Meghan and ARO? Could this dramatic volte face of
feeling towards Kate have an impact on her business’ debut?
Join me as we really get into the weeds here.
The
Whatever is happening back in Blighty has
nothing to do with whatever the duke and duchess are doing.
Kate, William, Harry and
Meghan reunited briefly after the Queen died in September 2022 but relations
have remained strained since. Picture: Chris Jackson/Getty Images
However, the other argument goes, get real.
That’s a wilfully naive interpretation.
For years, the
While Crown Inc. and Harry’s relatives were
unconsciously biased, frigidly cold in the face of personal suffering and
emotionally constipated, the
Harry and Meghan with their Oprah interview,
Netflix series and the duke’s memoir Spare, offered a deeply
unflattering portrayal of William and Kate claiming that they had encouraged
Harry to dress up as a Nazi, William had attacked Harry, Kate had made Meghan
cry and in one shocking incident currently under investigation by the European
Commission, Kate was reluctant to share her lip gloss with Meghan. (
In November last year, the Dutch version of
highly sympathetic Sussex biographer Omid Scobie’s Endgame named King
Charles and Kate as having commented about the Sussexes’ son Prince Archie’s
skin colour. The duke and duchess did not comment on the claim push back in any
way.
The
Given this history, this story, the image
that Meghan has cultivated post-Megxit is the yin to Kate’s yang, what could
this mean for ARO’s launch?
In this climate, will Meghan pitching herself
as a cosy domestic goddess with perfect taste land with shoppers and see the
orders stream in? Or could there be some sort of shopping protest vote, so to
speak, with people staying away from ARO out of sympathy for the Princess of
Wales?
Will support for Kate see the credit-card toting
masses boycott or avoid ARO? Or is Meghan’s
(I have said it before and I will say it
again for anyone who needs to hear it – the Duchess of Sussex has sublime
style.)
It’s interesting to note that to date, ARO
has attracted 570,000 Instagram followers, despite no content aside from that
first video. That’s a truly impressive figure until you realise that in 2019
when Harry and Meghan launched @SussexRoyal, they set a Guinness world record
for reaching one million followers in five hours and 45 minutes, then the
shortest time ever. (Jennifer Aniston later broke that record.)
And William and Kate? They have gained just
shy of one million new followers this year alone.
Daniela Elser is a writer, editor and a
royal commentator with more than 15 years’ experience working with a number of