I don't remember seeing this particular Rice Krispies ad as a kid, mainly because it was a few years before my time. Yes! There are actually things that happened before I existed on this earth, and this ad was one of them.
What's strange about it is that they tell you to send away for something that costs FIFTEEN CENTS, meaning it's particularly expensive in the cereal box world. This was the era of "free inside!", after all, or toys you got just for sending in box tops. I remember laboriously cutting or tearing off box tops and mailing them to Battle Creek, Michigan, for my "free" toy, which usually never came.
But this is really strange. Not only do you have to pay fifteen cents for these things, the "dolls" you get aren't even assembled! You have to cut them out, sew around the outside, then stuff them with cotton, presumably not provided. Which means that you're basically getting a printed piece of cloth.
I don't know how many of these pathetic dolls survive today, but I did find some replicas (which I made into a gif, above) that are quite impressive - probably a lot more impressive than the dolls. We've dealt with the cloth Harold Lloyd dolls that you could get free (with purchase) at the Piggly Wiggly, but those were at least sewn together and looked fairly substantial.
These would look like nine kinds of hell even if you were a good seamstress, and how many eight-year-olds can say that? I can tell that Mom must have ended up doing a lot of these on her sewing machine, turning them inside-out to sew the seam, then finding some "cotton batten" (batting) or kapok, which was what we used back then to stuff anything.
But hey nonny! I cannot believe what I just found - there IS a surviving Rice Krispies doll, on an old page about cloth dolls that came from cereal boxes and such. It's nearly as hideous as I would have imagined.
But this one, oh damn.
OH damn.