Though this incredible "safety" contraption is a shade better than lashing your toddler to the back seat of a Volkswagen on a leash (for more "freedom of movement"), the sheer impracticality of the design makes one wonder if anybody actually used it. For one thing, your doggie might be terrified of being lashed into a hot canvas bag clamped to a running board and begin to plunge around in panic once the car is moving, possibly injuring itself badly (and making for a horrifying sight for pedestrians). A terrified dog might indeed "mar" the car in a whole different way, but who can blame it?
This is just another example of jaw-dropping misjudgement of what "car safety" really means, for a kid or for a dog. I hope this was only a failed prototype and not something actually sold to dog owners. I will add, however, that I have a real problem with the dogs I see almost hanging out of open car windows, their quivering noses sniffing the breeze. I wonder - because I never hear about it, but it MUST happen - how easily a dog could either fall out if the car hits a bump, or even jump out to pursue a "distraction" (cat, squirrel, dog of the opposite sex). But there are no safety harnesses for dogs in cars, no laws protecting them in any way, and owners of large dogs seem to feel that crating them even for a short time is tantamount to abuse.
I'm a cat person myself, and I can picture Bentley crawling cozily into the head-hole of the canvas bag for a nap - but only if the car isn't moving.