Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

Wednesday, January 22, 2014

All squirrelly


 


When you find a new way to make gifs, it's cause to celebrate. But what will our subject be? Rob Ford is just about crapped out.




This creature beating his knee with that strange pink cylindrical object looks even cooler with most of the color taken out. Gives it a sort of artsy look.




Can you read his furry little lips? What might he be saying, do you think?




Uhhhhhh. . . freaky.



Tuesday, September 24, 2013

POLLYANN!



Kind of a crap day, got nothing done, can't win 'em all. Then there was that entire bag of Sweet n' Salty popcorn. Scarfed it in five minutes. Why do I do these things?

But then, this.

I remember this from an old VHS tape I used to watch to distraction, called Harvest of Seven Years. It was, well, the harvest of the first seven years of k. d. lang's illustrious career. I could've seen her, see, I mean I could've seen her live, but I didn't because I didn't know who the  hell she was. She came to Hinton, Alberta while I lived there, and as with the Supremes coming to Chatham in 1963, no one knew quite how to respond. This was Something Different, a strange boyish figure in a cowgirl skirt and cutoff boots. And without the voice, I suppose she would have odded herself out a long time ago.

Here she plays a demented crimplene-clad housewife proclaiming the virtues of a bread called Pollyann. The thing is, I know this was real. Because I lived in Hinton in the '80s, I knew about Pollyann white bread, squishy enough to be a pillow (except it didn't bounce back). It came in a plastic bag, like every bread did by then, but somehow the bread tasted more like the plastic than it was supposed to. Pollyann in its poly bag was advertised on the radio, and I remember it being sold at the Tom Boy store, 3 for $1 or something. The Beach Boys Greek chorus is a bonus.

(For some reason my Giffinator isn't working very well today and is rejecting most of my videos. These were the only k. d. lang ones it would spit out. Here the youthful k. d. strongly resembles Tobey Maguire.)






Compare and contrast.




http://margaretgunnng.blogspot.ca/2013/04/the-glass-character-synopsis.html

http://members.shaw.ca/margaret_gunning/betterthanlife.htm

Thursday, May 9, 2013

Jon Hamm, the Kent-Smoking Man





I think we may have walked this way before. But it's time to walk it again. This is the Kent Man, with the gleaming skyscrapers of Madison Avenue towering above him. Though the ad copy refers to "scientists and educators", my first thought was, "Like fuck!  He's an ad man."

The ad is circa sometime in the early '60s, when medical experts were beginning to grumble about the negative health effects of smoking. Imagine the panicked discussions in boardrooms across the nation! "How are we going to put a positive spin on this so people think it's GOOD for them to smoke?" One astonishing television ad from the era had a bellicose man with a cigarette in his mouth proclaiming, "I want a treat, not a treatment."

Unfortunately, his "treat" all too often DID lead to a "treatment", usually received too late.






The ad guy puffing away on his Kent ("For the best combina-tion of fil-ter and good taste/Kent satisfies best!" went the cheery little jingle) looks so startlingly like Don Draper of Mad Men, it's downright eerie. I wondered if I could get Don's head into the Kent ad, and was almost successful.






Of course it's never perfect. Head shape and angle, skin color, all that stuff, will never match up exactly.
Besides, in the ad the guy is looking up, squinting actually, in a cool Madison Avenue sort of way.







Kind of like this? Looks a bit like Rod Serling on a bad day. One eye looks more or less OK (these are the Kent Man's eyes, by the way) but the other one, well. . . It would have been best to have that eye in shadow, but I don't have those kind of skills.






Here Don stares into nothingness in his typical God-how-misunderstood-I-am-because-I-was-poorly-mothered-if-in-fact-I-was-ever-mothered-at-all expression. I guess he stares at the sidewalk when he lights up.





DEFINITELY not mothered. At all. Ever.

Plus it looks like he's going to throw up.






This is my personal favorite. His hands have suddenly turned into brown oven mitts, but never mind.
At least he looks happy.







Friday, July 20, 2012

Don Draper and the shifty scientist



There's nothing I love more than old ads (except maybe old cartoons), and this one just reached out and grabbed me. Pure sixties nostalgia, sleek and sophisticated, which of course reminds me of my all-time-favorite TV series. . .


Et voila. This took very little photoshopping, was the exact size and head angle, and had a similar attitude of kibuki-like enigma. Don's in a little more contemplative mood than our "scientist and educator", who has the shiftyiness of someone who's about to blow up Cleveland. But they are oh-so-the-same: the skyscraper background, the clean boxes full of statistics giving the whole thing an air of - what? Of not-rotting-your-body-out-with-horrendous-cancerous-tumors-that-kill-you-before-you're-40?

Don's particular about his Luckys, but for the sake of the ad he must have been persuaded to switch. Now, wouldn't that be something - Don actually DOING ads? Posing for ads, I mean? Isn't he perfect? Isn't he the most amazing - I mean, he's the kind of guy who just smells good. Nothing more to say about it.

Friday, January 20, 2012

Tuesday, November 30, 2010

Winter Glade



This is one of those weird things. An ad has been running for Glade air fresheners in "holiday" scents, presumably cinnamon and sage and things (and booze breath? Quiet, Margaret.) It has the most sprightly, droll, silly, sweet music, and so oddly familiar! But I couldn't have told you where it came from.

Thank God for the internet, for it took me about thirty seconds to find out what it was (a lot of people wanted to know). Delius isn't my first choice, as he can be almost bland in my estimation, but this piece (the Winter Night or Sleigh Ride from Three Small Tone Poems) is twinkly and lovely and oh, so seasonal. Break out the nutmeg candles!

(Like most YouTube videos, this has its technical limitations. Somebody vastly cranked up the volume during the jaunty opening flute bit, probably thinking, "Oh, that's too quiet", just before the whole orchestra comes in, forte).

Tuesday, November 9, 2010

Good n' chewy! Good n' chewy! Good n' chewy! Good n' (blplgfffggtfhhht)

Let's chew dem-dar caramels, shall we? Don Draper it ain't, but this is interesting copy reflecting the spirit of the times (maybe late '50s? I have a dim memory of this one.) Some ad exec somewhere must have thought that aggressive repetition (and inane comments about the wholesomeness of pure sugar) would drive home the urge to stuff your mouth with these things. They were worth exactly one cent, so you got a lot of them with your allowance (though not as many as jaw breakers, three for a cent, or those jaw-breaking coconut balls). Your little brown paper bag would be overflowing. Ah! I want a caramel, right now.

If you want to dive into the world of candy, nostalgic or otherwise, this is one of the best blogs I've ever found. You can get lost in it, and the candies are even rated. Great fun, and gorgeous photography.

http://www.candyblog.net/

Sunday, August 29, 2010

Blurple, blurple, blurp, blurp

Herewithin and forsooth, my absolute, all-time favorite TV ad, something worthy of Mad Men's Don Draper on a good day. I've analyzed it frame-by-frame, and I'm still coming up with things I didn't see or hear in it before.

We hear almost before we see - a hesitant, then more self-assured sound, a coconutty sound of something blipping and blurping appealingly in a funny sort of tune. Then we see a trio: a suggestion of breakfast in the upper left corner (on circular plates, the first of many circular motifs), and, dominating the picture, an old-style (then standard) "coffee perc", the kind that produced a burnt, tongue-dissolving brew.

The camera loves this pot, for soon it's zooming in, tight, then tighter. The top of the perc, the blippy part, suddenly fills the screen in a closeup that can only be described as intimate. It appears to be repeatedly ejaculating into the little glass dome. By now the merry coconut theme has accelerated and is clopping away, something only a musician could compose. ("Hey, let's put some sound effects in the background. You know, the sound of the coffee perking.")

Meantime, we have a shot of the pot exuding, nay, gushing steam, in a sensory blast that dares us to inhale. The next shot is so brilliant I swoon when I see it: the wide, round, white cup poured full of black coffee sits in the very back of the frame, surrounded by nothing. Nothing! Just the cup. Then a giant male hand comes out from the right-hand side, picks up the cup and lifts it up and forward so that the black coffee fills the entire screen.

Jesus!

Some giant is drinking this coffee! Then comes another arresting shot: the cup and the coffee can standing next to each other, two circles, with the dominant image on the right. It's said that Mickey Mouse is so appealling because he's made up of circles, maybe because they're non-threatening and remind us of ova and baby's heads.

One more split-second shot of the coffee being poured, a sort of review. (This is like some sort of mini-drama in one minute: it's crammed with images, but somehow seems leisurely.) Then in the next shot (every one is significant in this ad), someone is holding up the round can to face the camera. The rich-looking ground coffee is literally shoved in our faces, and on the left-hand side there is a small avalanche of coffee that might just have happened by accident, and was kept in for sensory value.

I haven't even mentioned the voice-over, which is equally brilliant: see, smell, taste the coffee flavor! As with most early ads, there is a lot of repetition, but in this case it's more hypnotic than annoying. The name Maxwell House is mentioned five times in one minute. "Taste", as in "tastes as good as it smells" or "taste the coffee flavor", is mentioned six times. This ad appeals to every sense (listen, look, smell, taste) except touch, but that's why that big hand comes into the frame, almost erotic.

When you first watch the ad, none of this registers. You have no awareness at all of the fact that you're hearing the brand five times, or that "tastes as good as it smells" (the slogan) is being drilled into your subconscious. Some guy in a rumpled suit with a hangover came into the office, plunked himself down and said, "Well, guys, I've got it."

"How's that gonna work? It's too simple."

"But that's just the point. We want nothing but straight, clean, simple images, with circles, tight closeups and a lot of repetition. We want those idiots at home to listen, look, smell, taste the coffee flavor, whether they want to or not! We want them to hear "tastes as good as it smells" so often, they go numb."

"But what's going to happen at the grocery store?"

"Nothing. But faced with a few varieties of coffee, their hands will gravitate. They won't know why. In their subconscious, they're going to hear that blurple, blurple, blurp, blurp. . ."

"Hey, I've got a better idea. "You get a cup and a half of flavor. . . "

Wednesday, June 16, 2010

Hey, if you're not cool enough to know what Mad Men is, why are you reading this?








Let us now praise famous men. Famous men like Jon Hamm. I don't care if he has a silly name. Where has he been all my life?

Jon Hamm is one of those actors who was sleeping in a pupa for 10 years before finding the role that not only defines him, but a whole era. The show's executive producer Matt Weiner has been quoted as saying, "Mad Men IS Jon Hamm."

Watching the show is like the Time Tunnel or something. I step across the thresshold into the wonderful land of Ahhhhhhhs. Period details don't just leap out at me, they jab me: the "Kennedy, Kennedy, Kennedy" TV campaign jingle I hadn't heard since I was five; the "High Flight" TV signoff while Pete Campbell was screwing an anonymous sweet patootie (with her elderly mother on the other side of a folding door); Don Draper's little kids running around with dry cleaning bags over their heads.

I could go into all the machinations and intrigues of the advertising agency Sterling Cooper, but let's not, shall we? Recently they canned art director Sal Romano, my next-to-Don favorite, maybe for being gay or too nice or something. Meantime, Don trudges on. At the end of the third season, his company has disintegrated, his wife has run off with some ugly-looking Senator whom she doesn't love, and he has run out of Lucky Strikes for the third time today.

There is a weirdness about Mad Men (i. e. Robert Morse as the eccentric company Zen master, Bertram Cooper: where have we seen him before? He starred in How to Succeed in Business Without Really Trying in the early '60s, perfect period timing, not to mention Mad Men irony), a sense that, in spite of all the deja vu, we've never quite covered this territory before. A man can get his foot run over by a John Deere tractor during a drunken office party (causing the cynical Roger Sterling to quip, "It's like Iwo Jima out there"). A thick-headed husband can get brained with a vase. But most of all. . . most of all, we can spend some quality time with Don.

Don has many faces, the hardened masked face of the office, the creased-brow expression during the numerous boyhood flashbacks (the only part of the show I really detest), the softer face when he is with his kids (and in spite of being emotionally crippled, he really does love his kids), the roughed-up, carnivorous, rrrrrrrrArrrrrrw! face when he's in bed with some woman (a different woman every week). Yes, in bed he's a whole 'nother guy. Every once in a while, he even screws his wife. God, what a body, and he has that good man-smell that somehow mysteriously comes across on the screen. (Men either smell good - George Clooney, Harrison Ford - or they don't - Matthew McConnaghey, Brad Pitt). Just enough hair, and a build that is devastating but somehow doesn't call attention to itself.

So what would it be like to have sex with Don Draper? Has he read the Kinsey Report? (I don't mean that loser guy in the office.) Does he know what a clitoris is? Does he, "you know"? Do "everything", as Elaine used to say on Seinfeld? They can't show too much, of course. But it's implied. "I might scream," one of his conquests, a naive young school teacher, gasps. "Don't," Don replies. Another time, well, he ties someone up, but she deserves it because she's such a slut.

And what is Jon Hamm reallyreally like? The photos I see show a goofier person, his smile a little too broad. A person who can't quite believe his good fortune at being famous, at having a really juicy and challenging part at last (and according to legend, he spent a whole decade as a waiter). I think he's probably pretty hyper. But seems to have one steady girlfriend, un-Draperlike. He gave a long interview for the Advocate, and for a moment I was heartbroken, afraid it was maybe Sal he loved all along. But then they mentioned the girl friend, and everything was all right again.

Maybe. (But who is she?? I'll scratch her eyes out!)

The thing about Jon Hamm is that he is a somewhat more rugged version of Anthony Perkins in his youth. Perkins had a sort of supernatural beauty before age and AIDS withered him up into an old walnut. Hamm naturally has a sort of GQ look, that "I was born to wear a tux" aura that is so rare in men. Cary Grant had it, but I've never felt any sort of attraction to him (in spite of the fact that he was probably also a good-smelling man, if gay).

So how does JH smell? A hint of warm sandalwood; some aftershave remeniscent of Old Spice; a neutral deodorant we can't name; a soupcon of bourbon, but maybe from yesterday; Lucky Strikes, not the smoke but the unburned shreds of tobacco with its golden, molasses-y scent; fine quality wool; leather jacket worn earlier today; clean shirt, with the man-smell just barely sifting through.

Sheer torture.