Classic Cheerios Commercials Starring . . . 💥BULLWINKLE!💥

Ah, memories! These smart and funny Cheerios ads with their minimal animation still charm me after all these years.

🍅Is this a TIME MACHINE? The amazing REVERSE Veg-O-Matic!🥕

The same, only backwards.

🐟"INSTANT FISH!" Weird WHAM-O ads from the '60s🐠

Oh, God, these ads. WHAM-O had this aggressive-sounding whip-crack as its signature sound (like an auditory logo), and their products were so strange and obscure that I just had to post some of them on my channel. I don`t remember Instant Fish or most of the others I`ve run across on YouTube. About all I remember are Frisbees, and I am not even sure WHAM-O originated them. But there are instant gardens, cricket condos, wheelie bars that would probably put you in the hospital, air-blaster thingies that do absolutely nothing. . . The products seem incredibly cheap by today`s standards, and the Instant Fish did not fly as a product and may never have even hit the store shelves. I believe it was an attempted followup to sea monkeys, which in spite of the hype and disappointing reality were actually quite the thing in the early '60s.

To quote the info under my video:

WHAM-O had some of the strangest products in toy history. The INSTANT FISH AQUA-RAMA allowed you to raise REAL FISH from a packet of "magic seeds". This reminds me of the scandal over Sea Monkeys, which were in reality just slimy, stinky brine shrimp that promptly died. After a few WHAM-O whip cracks, we see another ad for the WHAM-O "Fun Farm" (in which you can grow pumpkins in a tiny cup!), featuring the most absurd voice-dubbing I've ever heard. 

MORE ABOUT INSTANT FISH! On safari in Africa in the 1960s, someone discovered a species of fish that lays eggs in mud, which dried up during the drought season but later hatched after the ground was soaked in rain. WHAM-O immediately came up with a million-dollar idea: they could sell the dehydrated fish eggs and a cheapie plastic aquarium, creating magical, miraculous INSTANT FISH! When WHAM-O pitched the idea at the New York Toy Fair, they sold every Instant Aquarium they had and walked away with millions in pre-orders. However, there was a snag. The fish they intended on using, an African breed of killfish, couldn’t breed fast enough for them to make the idea economically viable, and INSTANT FISH was. . . well. . . dead in the water.

🥣CRAZY CEREAL LADIES!

I love old commercials more than life itself, and I can't resist playing around with them a bit. I was amazed how many views this got! I am nearing 10,000 subscribers on YouTube. Never expected it!

Ferociousgumby's YouTube Channel! Check it out!

HEY! Meet the Swinger

This near-perfect advertising gem from the mid-'60s stars a shockingly young and fresh-faced Ali Macgraw, who would soon rocket to fame in Love Story only to plummet into total oblivion. Being married to Steve McQueen will do that to you.

But before all that, there was this delectable ad for the Polaroid Swinger: "it's more than a camera, it's almost alive/It's only 19 dollars and 95!" A yet-to-be-famous utility singer named Barry Manilow sang the irresistibly catchy jingle. And such a product! It was new, it was affordable, it was"right now". Instead of a red light going on when you were ready to shoot, the camera flashed a large black-and-white YES. In fact, it used only black and white film, which didn't seem to matter to the young and hip.

I remember Polaroid cameras, the very early ones where you "zipped it off" (ripped off a plastic cover after allowing the thing to "stew" for so many minutes). I remember my Dad taking pictures of me on my horse, and him getting this - stuff - on his hands, this caustic goo from the margins of the picture, chemicals for developing it or something. After the picture dried - and it had to dry, just like those old-fashioned photos you developed in a tray, then hung up with clothespins - you had to stick on an adhesive-backed piece of cardboard to keep it from curling. But once that backing was on there, you'd never get it off.

I still have some photos - OK, a lot of them - with thick plastic backings on them, tiny things about 2 by 3 inches. For a few years, this was all we took. They had the instant payoff factor, but unfortunately over the years they have become almost indecipherable. I scanned a few of them and blew them up, but the results were mixed. Some of the best shots of my kids growing up were taken with this low-tech method, meaning that most of them were lost. 

But that aside, this is one of the most perfect ads I've ever seen, second only to that first Maxwell House work of genius with the bongo-drum percolator ("tastes as good as it smells"). The Swinger embodies the '60s, beach life, freedom from responsibility, being young and attractive and with your whole life ahead of you. You could smoke then, and stay out late, and eat and drink whatever you wanted to, and still look great with no effort. Ali Macgraw had that earth angel innocence, the no-makeup face, the wash 'n wear hair. 

I made a ton of gifs last night from this, my all-time-second-favorite ad, but they somehow turned out to be unsatisfying. It's hard to extract a few seconds out of such a seamlessly tight work of art. The shots cascade and tumble into each other, creating a dizzy sense of freedom. And - click - click - every move, every pose, every activity is captured on film, in crisp black and white that develops right before your eyes.

So what was I going to focus on? Hair. Ali's hair, which is used in a particular way in this one-minute saga of '60s youth. It's very very fast, so you have to watch for it. Her hair whips around, tosses, flings, and is casually pushed back. I did gifs of Ali's hair, plus a few of her walking in delightfully washed-out light, so that she becomes virtually animated.

Since I can't leave anything alone these days, I mucked around with the speed/direction/order of the frames and made them do things. I don't know if this improved them or not. I had mixed feelings about it, but thought, damn, I made all these things. Might as well put them up, as is. Wash 'n wear.

"Clap hands, one, two": the vanishing point

Clap hands, one, two
Let's take a trip to the Wrigley Zoo
Chitter, chatter, yakety-yak
When you talk to the animals they talk back.

We'll talk to Bobby Bear today,
Let's hear what Bobby has to say:
If you ask me there's nothing wrong
With eating honey all day long
But that's not how my mother feels
She says I must eat healthy meals.
And for a treat, she gives me some
Delicious Wrigley Spearmint gum
It helps to keep teeth clean and bright
And never spoils my appetite.

I found this on one of those message boards, the kind with a lot of pointless stuff on it. It's not the first time I've seen it, but it's the first time in 50-some years. I love old TV ads, watch them on YouTube all the time, even buy DVD sets of them that my granddaughter Caitlin avidly watches with me. I had this buried memory - repressed memory or something, except it wasn't quite repressed. It was about a series of television ads from the early '60s for Wrigley's gum, and it featured the "Wrigley Zoo", with several different animals featured. For literally years I couldn't find out anything about this. I mean, there was nothing. In near-despair, I went on YouTube and asked about it in the comments, and a number of people said, "Yes, oh yes, I DO remember that ad! Whatever happened to it?" So I knew I wasn't completely crazy. But there's no trace of these ads on YouTube anywhere, though I do hold out hope.

Someone remembers this lyric, God knows who, so the rest of it must be out there somewhere.

I'm working up to something here (so "bear" with me).  Of the many strange things I discovered while searching/researching Harold Lloyd's life for my novel The Glass Character, this was the strangest. It was a site, a very plain one with no identifying marks on it, old-fashioned and rather primitive in setup, a brown-paper Blogger site like mine. The title of it was Psychic Bridging, and it was mighty strange stuff. Now I wish I had copied and pasted it and kept it somewhere, because my memories are so strange I don't know if I can trust them. It was all about a form of time travel where you don't even leave your armchair: like remote viewing, you can stay in the here and now, yet see things from the past and the future. How? Hell if I know.

The guy who wrote all this was named Paul Simon - "not Paul Simon," he assured us, "Paul SIMON." That name led me to a YouTube video he made, so poorly lit and shot that it was hard to understand. Also very long and monotonous. 

The site was extremely garbled. It talked about spirits being trapped in cell phones and other electronic devices, a theory I have never heard before or since. But it mentioned Harold. It mentioned Harold as being somehow involved in psychic bridging, which I gather was being used experimentally by the government during the Cold War. Or whatever.

This is beginning to sound like an episode of Weird or What?, but I'll continue. I remember fragments only - this was six or seven years ago, and the web site soon vanished without a trace. I can't even google psychic bridging now because NOTHING comes up. Google toothpaste sandwich or goldfish tennis shoes, and you will likely get something, but not this. As I said, it mentioned Harold. It said that "the actor Harold Lloyd became self-detached while filming in the 1940s and had to be hospitalized." This was as weird as the haunted cell phones. Self-detached?

Strange to say, Harold WAS filming then, the last movie he ever made, a flop called The Sin of Harold Diddlebock. Preston Sturges, egged on by Howard Hughes, had convinced him to come out of retirement to make one more film, but it was a sad end to a brilliant career.

I'd brush the whole thing off as the rantings of a nut, except. Except that Harold was fascinated with the arcane, had a tremendously powerful mind, loved his country and would have done anything to serve it, and had the curiosity of a child genius. Through his deep involvement in freemasonry, which is now thought of as some sort of Satanic conspiracy deal rather than just a dull men's club, he could have found out about this stuff, or even been approached. It is not that far-fetched when you look at some of the experimentation that went on in that era, behaviour modification, LSD, sleep deprivation, psychological torture, etc. And probably worse.

Was Harold involved in this weird shit? He was involved with Howard Hughes, though not happily.  AND William Randolph Hearst, though to survive in Hollywood back then you didn't have much choice. I just don't want to rule it out, though as with the Wrigley Zoo, I have no proof. The site is gone, and that video - I just tried to look it up, and it looks like it has vanished too.

Weird. Or what.

Post-whatever. As usual, I did find more. Strangely, a record still exists with five commercials from the Wrigley Zoo series (so it really did happen!). We have audio, but I don't know what happened to the video - confiscated by the CIA, perhaps?

WRIGLEY ZOO ~ rare 1960's 7" + cover (5 commercials)

Share on twitterMore Sharing ServicWRIGLEY ZOO Soundtrack

WRIGLEY ZOO SOUNDTRACK
Words and Music from Wrigley Zoo TV Commercials

(Wrigley B-3099)

Rare original 1960's one-sided compact 7" 33rpm record, featuring five vintage "Wrigley Zoo" TV spots. Includes the commercials for Buster Beaver, Bobby Bear (not to be confused with the country singer), Melvin Monkey, Clara Camel and Susan Seal. "Clap hands, one-two / Let's take a trip to the Wrigley Zoo / Chitter-chatter, yakety-yak / When you talk to the animals, they talk back".

Record is VG++, plays very cleanly and sounds great. Labels are near mint. Cardboard stock picture sleeve is VG++. Scarce collectible in top condition.

Winning bidder pays shipping costs as follows:

US rates for one 7" record are $2.95 for first class or media mail, or $5.95 for priority mail. You may combine multiple items to save costs -- shipping is only 50 cents per each additional 7" record. For more than 8 records shipped together, media mail replaces first class.

Airmail shipping to Canada is $2.95 for the first 7" record and $1.00 for each additional.

International airmail shipping (other than Canada) is $4.95 for the first 7" record and $1.50 for each additional. Rates for multi-record sets or EP's with heavy cardboard covers may be slightly higher. Please note: unfortunately, due to rampant mail fraud and unreceived items, I DO NOT ship to Italy or South America. All records are securely packed with extra cardboard stiffeners for extra protection. If you use PayPal for multiple items, please make a single payment for all auctions combined. Otherwise, combined shipping rates will not apply. Please check out my other auctions or For a large selection of additional CD's at bargain prices, please visit my partner mousewink's eBay auctions. 04.04.004

And as a bonus, I found some info on a series of pop-ups - books or cards or something (? - not clear exactly what they were, except they popped up). There are a few photos of them, for sale on eBay and the like.

Attached to one of these sites was a stanza about Melvin Monkey, whom I don't remember very well. Were these ads censored for some reason? Ye gods.

Clap hands, one, two,

Let’s take a trip to the Wrigley zoo,

Chitter chatter, yakety yak.

When you talk to the animals they talk back.

We’ll talk to Melvin Monkey today,

let’s hear what Melvin has to say:

“My mummy says I should realize

That monkeys all need exercise,

But teeth need exercising too

And my mum makes it fun to do,

For when I swing she gives me some

Delicious WRIGLEY’s SPEARMINT GUM

It helps to keep teeth clean and bright

And never spoils my appetite.

My mum’s my favourite swinging chum,

We both like Wrigley’s spearmint gum. “

Visit Margaret's Amazon Author Page!

Hey, meet the Swinger

Hey, meet the swinger

A '60s kind of girl

Walks like a panther

Smiles like a princess

On the blazing white beach

Her body etched in silver nitrate

Her camera dangling like heavy jewels

shoved in the face of the viewers

This new thing was cool

BAM. And with her mouth open,

Beach girl, girl of the raging sands, the girl we can't reach

Snaps the shot, the snapshot 

with her Love Story hair wisping in ocean breeze

her counterculture eyebrows melting hearts

she snaps   to show us how easy

how almost alive

though you know she's snapping at nothing at all

And now comes the Archieparty

The beach blanket bingo we've all been waiting for

those wholesome young people

splashing each other and doing the boogaloo

but we know what's under those blinding smiles that delirious laughter

There's a reason they call it The Swinger

In nervous clicks

the straight-browed girl is squeezing the button again and again

though taking a picture of air

Her day has not come 

but it will

then as swiftly depart

she's a '60s girl bare feet and long hair and straight black brow

not beautiful but has the Look 

her moment on the beach

Again and again she tosses her tresses

in that stoned and blurry way

and for the first time we see

her dangling earrings gypsylike

her careless carelessness

her throwaway look so carefully composed

and Chaplinlike, our lovers proceed into the ocean

a march a brisk step and when seen over and over, how it becomes so clear

they have nothing to do with each other

and how would they ever know it would fade so quickly

yet last forever

broken into bits on a woman's computer

played with like a toy

a sliver of memory seen over and over

"hey, I want to get one of those"

even though "nineteen dollars

and ninety-five" was way beyond my reach

what I wanted was those eyebrows

those thighs

the windswept hair, the earrings, the boy friend

and all that comes between ourselves and time.

Don Draper and the shifty scientist

There's nothing I love more than old ads (except maybe old cartoons), and this one just reached out and grabbed me. Pure sixties nostalgia, sleek and sophisticated, which of course reminds me of my all-time-favorite TV series. . .

Et voila. This took very little photoshopping, was the exact size and head angle, and had a similar attitude of kibuki-like enigma. Don's in a little more contemplative mood than our "scientist and educator", who has the shiftyiness of someone who's about to blow up Cleveland. But they are oh-so-the-same: the skyscraper background, the clean boxes full of statistics giving the whole thing an air of - what? Of not-rotting-your-body-out-with-horrendous-cancerous-tumors-that-kill-you-before-you're-40?

Don's particular about his Luckys, but for the sake of the ad he must have been persuaded to switch. Now, wouldn't that be something - Don actually DOING ads? Posing for ads, I mean? Isn't he perfect? Isn't he the most amazing - I mean, he's the kind of guy who just smells good. Nothing more to say about it.