Playtex girdle: so comfortable under your swimsuit!

Some truly astonishing ads from Playtex, circa 1950s-60s. I remember "to lift and separate," "you're suddenly shapelier," "holds you in like firm young muscles," and conversations between women like, "Ah, but I have midriff bulge. I really need a longline." "With some dresses, so do I! Then I wear Playtex longline padded bra."


And so on, and so on. Lycra and wire and rubber and padding, and wearing a girdle under your swimsuit. (Some women even slept in them.) Nowadays, even fat women let it all hang out in jiggly pink rolls, with skimpy tops and pants that ride below the crackline.