The Ice Bucket Challenge: throwing cold water

Why the Ice Bucket Challenge is bad for you

The ALS campaign may be a great way to raise money – but it is a horrible reason to donate it

Scott Gilmore

August 24, 2014




(AP Photo)

The ALS Ice Bucket Challenge is bad for you.

I don’t mean you will catch a cold (you won’t), or look like a craven sheep (you will). I mean that when you are inspired by a viral fad to donate your limited dollars to a charitable cause, you ignore the diseases that genuinely threaten.

The marketing gimmick is very clever. It is short, immediately understandable, and like the most popular forms of slacktivism, it is easy to do, entertaining to watch, and narcissistically self-promoting. Every screen on our desks, on our walls, and in our hands is filled with celebrities, neighbours, porn stars, and politicians showing off their earnest compassion and occasional humour. The ice bucket’s ubiquity rivals other famous charitable stunts like Movember, Livestrong, or the infamous Kony 2012.

As a result, the ALS Association has received more than $70 million so far, compared to only $2.5 million during last year’s campaign. It is a great way to raise money — but it is a horrible reason to donate it.

We, as individuals and as a society, have finite resources to donate to medical research and other worthy causes. When we decide where to spend our charitable dollars, we need to consider three factors.

1. Where is the greatest need?
2. Where will my dollars have the greatest influence?
3. What is the most urgent problem?

The ALS challenge fails all three of these tests.

First, ALS research is not an especially great need in public health. It is classified as a rare disease and, thankfully, only about 600 people die from it every year in Canada. That sounds like a lot, but that is not even close to the top 20 most fatal diseases according to StatsCan (the top three being cancer, at 72,000 deaths per year; heart disease, at 47,000; and cerebrovascular disease, 13,000).

Second, it is already extremely well funded. As this chart from CDC data shows, last year ALS killed 6,849 people in the U.S., and attracted $23 million for research (a ratio of $3,382 per death). Heart disease, by contrast, killed 596,577 but only raised $54 million (a paltry sum of $90 per death). If you want your donation to make the biggest difference, fund the diseases that need the most money.

Finally, ALS research is not an urgent need. If you want to help where time is of the essence, then look to Syria (greatest international refugee crisis in a generation), Ebola(now a full blown global health emergency), or the Central Africa Republic (quietly bleeding to death unnoticed by the world).

We aren’t rational, though. Typically, you will spend more time considering where to order a pizza and what to put on it, than you will deciding where to donate your charitable dollars. As a result, the real threats, the diseases that are far more likely to kill you and your loved ones are ignored. This is why the ALS Ice Bucket Challenge is bad for you, and me, and all of us. Instead of supporting what is most needed, we support what is most amusing.

But you can change this. Print the simple reminder below, fold it up, put it in your wallet. And the next time you reach for your credit card number, pause and actually think.

Good reasons to donate:

1. Need
2. Influence
3. Urgency

Bad reasons to donate:

1. Ice Buckets
2. Armbands
3. Mustaches

Scott Gilmore is a former diplomat and the founder of Building Markets.

A winter masterpiece by Scott Feschuk

Anticipation, not denial, is the first step of winter

by Scott Feschuk on Friday, November 16, 2012 10:26am

VIEW IN CLEAN READING MODE »

WHAT IS THIS ?

Here at Maclean's, we appreciate the written word. And we appreciate you, the reader. We are always looking for ways to create a better user experience for you and wanted to try out a new functionality that provides you with a reading experience in which the words and fonts take centre stage. We believe you'll appreciate the clean, white layout as you read our feature articles. But we don't want to force it on you and it's completely optional. Click "View in Clean Reading Mode" on any article if you want to try it out. Once there, you can click "Go back to regular view" at the top or bottom of the article to return to the regular layout.

Photo Illustration By Taylor Shute

It’s that difficult time of year again, but come on people, we can get through this together. To better navigate our ordeal, it’s important that we take the time to review the challenge ahead. Here are the seven stages of Canadian winter:

1. Anticipation. As the long, hot summer surrenders to the first hint of an autumn breeze, many of us experience a small thrill: winter is on its way, bringing relief from the heat and promising the many splendours that accompany the most Canadian of seasons. We envision snow-flecked landscapes, ice-covered ponds and joyful Christmas choirs. Digging deep into the closet, we gaze fondly upon our parkas and mitts. We dream of frosty adventures ahead.

2. Despair. The first cruel winds of November cut through us and we pretty much want to fall down and die right there. Three days of hostile muttering ensue.

3. Sarcasm. A huge December snowfall—awesome! And maybe a little freezing rain in there because THAT WOULD BE PLEASANT. Wake up and there’s a metre of snow in the driveway—and hey, great, it’s the wet, slushy kind that weighs about a squillion pounds per shovelful and lays those of weak heart in their graves. Yay winter! Just when we finally get it cleared—literally, just as we finish clearing it away—the plow pushes a huge drift back in front of the driveway. Thanks for that, buddy! And for the record, that could have been anyone’s snow shovel that flew through the air and struck the window of the plow’s cab. We only ran away because we were in the mood for some exercise.

4. Rationalization. Typically this stage is triggered by an enjoyable day spent outdoors. We are imbued with the belief that not only can we survive winter, we can learn to love it. We vow to plan more outings. We settle in for hot chocolate by the fireplace. We look out the window into the deep black of a winter’s night and we are content . . .

5. Swearing. . . . until we realize it’s only 4:35 p.m. Sweet mother of @!%*#. It’s pitch black when we go to work! It’s pitch black when we come home from work! There’s more daylight in Das Boot. HUMANS WEREN’T MEANT TO LIVE LIKE THIS, BY GOD! Our stylish leather boots are salt-stained. The legs of our pants are salt-stained. Our will to live is salt-stained, and that’s not even possible. At work, the guy two cubicles over is wearing the same wool sweater for the third time this week. It smells like a wet ferret. And now we smell like a wet ferret. Morning comes and the ice on our windshield is thick, so thick, and we take our scraper and we just hammer on it and hammer on it until we crumble to the driveway, spent and weeping. Later, at Starbucks, we overhear some cheerful idiot saying the Inuit have dozens of ways of saying “snow.” We tell him we’ve got hundreds of ways of saying, “Shut the $@*# up.” The ensuing conversation with management centres on whether we’re banned from all Starbucks or just this one.

6. Despair. It’s late February. The snowshoes we got for Christmas are still in their box. Communication among family members has devolved to a series of grunts, crude drawings and middle fingers. In this dark moment, a decision is made. The next person who comes up to us and says, “Cold enough for ya?”—we are going to murder that person. Not secretly. Not with any foresight or planning. We are going to reach out with our bare hands and we are going to strangle the life out of that person right then and there, and if anyone tries to get in our way then we are going to murder them as well because we just. Can’t. Take it. Anymore.

7. Despair. The neighbours are back from their March break trip to Florida. They’re all tanned and perky, and they sure seem eager to come over and tell us all about it—right up until they spot the barbed wire and land mines. They back away slowly. Spring is coming. It must be coming. But the nights still are long, and in our dreams we hear only the swish-swush snowsuit sound of the longest of the seasons.

(This bit of genius from Macleans Magazine needs no preface and no post-face, cuzzadafact that it's PERFECT THE WAY IT IS.)