Can you imagine, when you're going at it hot and heavy, suddenly whipping out your Arrid with Perstop to deodorize your "sex perspiration"? This product supposedly nukes the "most offensive odor" (sex sweat), not unlike the Lysol douche which disinfects away all signs that you've had sex. All these ads talk about how doctors recommend the product, though they don't say WHICH doctors and how they managed to solicit their medical opinions.
This is yet another of the ubiquitous ads of the era (1950s) which convey the message that women stink, but here they are saying women particularly stink when they are sexually excited, an odor so foul and offensive that it must be stamped out at once or it will knock your partner on his ass. The only good thing about it is the acknowledgement that women feel sexual "excitement" at all, though of course, if and when they do, all signs of it must be immediately eradicated.
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