By popular demand: THE MUNSINGWEAR MEN!

Ye-e-e-e-e-s, it's those crazy old guys, the Lotharios of the locker room, the Munsingwear Men! Here we provide you with more than you ever wanted of those unforgettable Munsingwear Moments, as these seemingly straight guys act about as gay as men ever did in history. I'd transcribe the dialogue on these, but I'm afraid you're on your own. Just read it real fast. The first gif is the trimmed version of the ads, the second one complete and unadulterated. (Fit That Lasts!) Sorry, it's the best I can do.

Go, men. . . go Munsingwear!

These are some choice cuts from the Munsingwear cartoon-style ads I love so well. I find these rife with paradox: at a time (1940s) when homophobia could not have been more rampant, it was common, even perfectly acceptable to depict half-naked men in locker rooms talking about their underwear. They would even argue about the relative merits of their ginch (gonch, gitch, gatch), often criticizing their buddy for having a baggy ass or sagging crotch. My favorite shows two men in bed:  "Leave me alone, you big overstuffed Easter Bunny!" "Wise guy, huh? Tomorrow a.m., when you're sweating icicles, think of me in these draft-proof Slumberalls! They're so comfortable, you don't know you've got 'em on!" A not-so-subtle image, when you think about it, and which (when added to the pillow fight with the guy bending over) makes for an uncomfortable, yet compelling sociological whatayacallit.

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