Showing posts with label propaganda. Show all posts
Showing posts with label propaganda. Show all posts

Tuesday, September 25, 2018

No sink smog with Bab-o! (animated riffs on an old commercial)




That's why



You oughta try Bab-o



That's why



You oughta buy Bab-o



That's why



So many-many-many use



Brighter, whiter Bab-o!



NO SINK SMOG WITH  BAB-O!


Thursday, December 13, 2012

Christmas Cartoons from the Third Reich




I searched far and wide, long and hard for this special Xmas video. Took maybe 2 minutes. There are numerous weird, antiquated cartoons out there that express, supposedly, the spirit of the season, but this is the strangest: it's a Santa's Workshop kind-of-thing with a decidedly military flavour. This was from the early '30s and I don't think the Nazis had really happened yet, so this must have been a kind of foreshadowing.

From that disturbingly hearty beer-hall anthem at the beginning to the precision-march of the toys at the end, the whole thing is an exercise in conformity and obedience.  I was completely squicked out by Santa's final song, which reminds me of nothing more than that festive Yuletide carol, Deutschland, Deutschland Uber Alles. As with most cartoons and  film portrayals of Santa, he is terrifying, with an evil whiskey-voice that sounds like the guy who did Peg Leg Pete or whoever he was,  that big ugly guy with the villainous laugh.




No wonder little kids' first encounter with Santa Claus seems to uniformly inspire terror and screams, until their parents force them to sit on this bizarre character's bum-hot lap and listen through a synthetic beard to his wet flabby lips pronouncing lies about what they'll get this year.  All that "well, we'll see" bullshit.

Who IS this monster who envelops them in the scent of sweaty polyester? As with almost all childhood mysteries, no one explains it to them. They have no idea who or what Santa is. It's a kind of initiation, almost a Christmas circumcision in which the cost of entry into the Spirit of the Season is bleeding and pain.





Kids want to believe, they really do, though it must really fly in the face of logic in these days of high technology. It was hard enough when I was a kid and technology had reached its apogee with our giant Webcor reel-to-reel tape recorder in which the tapes constantly broke and had to be spliced with scotch tape. We could at least record the sound tracks of our favorite  cartoons and movies and play them over, and over, and over again until our parents screamed, the tape snapped and the reel went flap-flap-flap-flap-flapping around.

So now how do they do it? How do they maintain such a transparent fiction? Aren't they frightened by some strange man dressed in a red fur costume breaking into their house? At some point, don't they realize that their parents have been lying to them?


 

My daughter, a TV news reporter who at 8 years old already had a gift for getting to the real story, one day asked me in a sort of "come on, tell me" voice, "There isn't really a Santa Claus, is there?"

So what was I to say? At eight, she wasn't even disillusioned. She just wanted to wring the truth out of me.

"Well. . . ummm. . . Christmas is a lot more magical and fun if you pretend there's a. . . "

"I thought so." She looked more satisfied than dismayed, her suspicions confirmed. Then she looked at me again with that let's-get-the-real-story expression.

"What about the Easter Bunny?"




Ye gods! Was there anything left of childhood? Were there no harmless illusions we could maintain? Not in the face of an 8-year-old future TV news reporter.  It wasn't long until I overheard her talking to one of her little friends, sharing her newfound knowledge about how they'd all been blatantly deceived for years.

"Uh, Shannon. .. "

"WHAT? I'm just setting her straight here. I'm doing her a favor."


We never got to the Tooth Fairy, but I am sure by then she had figured it out on her own.



Thursday, September 9, 2010

Thursday, June 10, 2010

"AND. . they are mild"





In case you've been wondering where I've been over the past few days (for I am sure my hordes of readers will be worried about me), I've been trying to pull myself out of a funk of non-writing, based not so much on the work itself as the miserable process of trying to get it noticed.

So I'll do something else for a change! Something besides ordering Minnie Mouse panties (size 4 - they're not for me) or out-of-print books or cheap DVD sets on-line.

Ah. Cheap DVD sets. This takes me to an orgy I allowed myself to indulge in yesterday, with deep regret later: I think I watched about a billion ads on a 3 DVD set called 1001 Classic Commercials (and I haven't even looked at Disc 3).

These weren't as fascinating as I'd hoped. I love old ads - maybe it's the reason I watch Mad Men with such fervor (that, and Don Draper's magnificent body, often depicted half-nude). The reason being, this was a very sloppily-compiled set. Ads were slapped on the discs with very little care for the quality. Ironically, the '50s ads were often in pristine condition, in the kind of crisp black-and-white I enjoy in old movies.

The ads from the mid- to late '60s were atrocious, barely discernible in the blur of neon orange. You have to wonder what happens to color film over the years, if it rots or melts or what. I skipped over these very quickly. They never should have been included.

Ads are a-spose-ta tell us everything about a culture at any particular moment. Aren't they? Women all seemed to want to look like Donna Reed, her blonde puffed helmet hard enough to repel schrapnel. One hair spray ad claimed that "your hair will still feel like hair", as if that were an aberration. Men's hair products were simply disgusting, rendering a decent head of hair into a slick of oily black sludge full of comb-tracks. Supposedly, women loved this: "they'll love to run their fingers through your hair!" Eeeiiiicccccchhhhhhhhk-k-k-k.

I didn't realize before how obsessed these early ads were with proper meals, nutrition through the warped lens of the 1950s. The words "wholesome" and "nutritious" popped up everywhere. Vitamins were mentioned constantly. There were modern-day wonders like canned zucchini (hmm, what's a zucchini?) and Tropi-Kai Mixed Hawaiian Fruits (? Probably another variation on fruit cocktail. Mmmmmm, those gaudy red maraschino cherries.)

"Eat well. . . but wisely," the authoratative male voice-over advises us. Right. Jell-o was nutritious, apparently, as was every kind of sugary cereal (all made in Battle Creek, Michigan - oh, how I remember sending away those box tops for a plastic fire engine!). This strange guy, a nutritionist called Euell Gibbon, told us that all sorts of bizarre things were edible (holding a cat-tail in his hand), then said he loved Grape Nuts. Did no one else see the irony?

No one knew how to pronounce "protein": it was "PRO-tee-an" (a term no doubt conflated - remember that term, boys and girls? - with "protean"). This was a whole different shoe size. What sort of yearning was lurking under the glossy surface? You judge.

Then came the creme de la creme of astonishing advertising: the cigarette commercial. All these had very catchy jingles, and mostly depicted young people running along beaches with dogs. "Kent. . . satisfies best," "Come all the way up to Kool", "Winston tastes good like a (bop-bop) cigarette should." This one has become infamous on the 'net because of a cartoon ad of Fred Flintstone and Barney Rubble smoking in the back yard while their wives slave away at the yard work. At the end of the show Fred lights Wilma's cigarette while he sings the jingle wildly off-key, and she takes a luxurious drag. The shot of Bedrock at night while the credits roll is overwhelmed by a giant sign that says "WINSTON". Can't hurt the little buggers, can it?

Camels brag that they send hundreds of thousands of FREE cigarettes to veteran's hospitals every year. Hospitals. Where most of the men lie dying of cancer? Denial was rife in the ads, constantly mentioning how mild and easy on the throat these sticks of dynamite were. Some were even recommended by doctors. A particularly tough and virile man (and most of the men were tough and virile, no pansy-ass fags here) claimed, "It's a treat, not a treatment."

Anyway, the cigarette ads put me in a stupor after a while, so I had to dwell on something else: the odd popping up of celebs, some of whom were not yet famous. Gene Wilder (his nebbishy voice unmistakeable) did two voice-overs, one for Alka-Selzer ("Ah! The blahs!"). Alan Arbus, the psychiatrist on M*A*S*H showed up. I swear I heard Mel Blanc's voice more than once (the Frito Bandito?).

The brilliant Buster Keaton, a man who worked constantly until his death at nearly 70, did a perilous pratfall backwards off a platform, making us wonder how he ever survived.

Jack Gilford did his charming thing ("When it comes to Crackerjack, some kids never grow up"). A very drunk Arthur Godfrey did a Lipton's Chicken Soup ad as part of his show (for in the past, hosts had to do the ads). "The chicken is there. You might not see it, but it's there."

After a while the whole thing was a blur of impressions, some of which I remembered from my childhood: "Gaylord, when you pull his leash he walkety-walkety-walks with you (arf, arf!)". "Mystery Date". Lucy and Desi, looking at each other fondly and smoking. Sugar Bear sounding like Dean Martin. A toy called the Great Garloo, some sort of remote-control robot on a long cord. And oh, Chatty Cathy. The doll from hell!

You can't see the angst and despair. But it's there.