There is something perfectly intoxicating about these early Maxwell House coffee ads. Whoever came up with that coconut-clopping or block-striking or whatever-it-was-that-made-that-perc-ing-sound was a genius, for it's forever associated with coffee that TASTES AS GOOD AS IT SMELLS. Which is funny, because as I recall, "perked" coffee smelled terrible, gaseous and burnt, like the stuff that collects under the burners of an old stove. What it tasted like, I'll never know, because I wasn't drinking coffee then. I wasn't even drinking amniotic fluid then, folks, because I wasn't conceived yet.
What a concept.
This was one of the more magical illusions of my youth. Really, it still is pretty impressive. I made a YouTube video out of this, and millennials gasped over it because they'd never seen it before. How did they do that?? It was nearly as magical as the Hertz Rent-a-Car ad which showed a couple being lowered down into a moving convertible. ("Let Hertz put YOU in the driver's seat. . . TODAY!")
I have no idea of the provenance of this eagle emblem. At first I had an awful feeling it might be Nazi, but I don't think so. Are those stars and stripes on the emblem? It looks a bit like a cheese grater, or one of those old Afro combs. Are those arrows in its talons? Who knows. Handsome cup, but I am not sure what it means.
Special Bonus Gif! Looking at this old ad again, I'm impressed by how good it looks. Apparently they reversed a shot of the couple being pulled out of the car - but how exactly did they do that? How to attain the precise angle needed, how to keep the background steady while the car moved? There's a magic here, magic that has been lost in this era of CGI and computerized, photoshopped trickery.