Saturday, October 20, 2018
I consider this to be a thing of great beauty. We seldom see such beauty in the world anywhere, let alone in a commercial for Dairy Queen. We had treats then, and not many people were fat. We were impressed with less. But was it less?
This is a piece of art. Art and commerce meet and blend with such incredible grace. No seams show. This came right out of the brain of an animator and on to our TV set. The black and white gives it an unearthly, even otherworldly quality. And the Dairy Queen fairy descends from space to bring her curly-topped treats to sleeping children.
We still have the Land of Dairy Queen, but it isn't the same. It's no longer an astral destination, but just a place to go to for blizzards and chocolate-dipped cones and frozen birthday cakes. We're no longer transported. The imagination is becoming blunted. We don't even know the ways in which things are slipping away, because they have already slipped away.