Wednesday, January 30, 2013
EXTREMELY RARE: world's most idiotic cat food commercial!
I have noticed that if you put EXTREMELY RARE in a title, everyone reads the post. Or something.
This ad is, I will admit, extremely bizarre, with the "p-p-p-p-protein" and the dog chasing the three cats into a barrel (with an obvious break to get the freaking cats out of there).
Cat food ads have always been way stupider than dog food ads. We had Morris, who used to complain endlessly in that smarmy voice. (In spite of his addiction to Nine Lives, he died.) We had "chow-chow-chow" and that weird running-the-film-backwards dance that no cat would do if they were starving to death. And we had the incomparable telephone-proficient Baxter ("Don't answer it, Frank"), whom I thought was lost forever until I dug up a couple of the commercials on an advertising site.
Probably the best- known was the Meow Mix jingle, with the original subtitles reading, "I want chicken, I want liver, Meow Mix, Meow Mix, please deliver." There were infinite varieties on this, with the words gradually making less and less sense ("I want lightly-grilled sea bass, I want roast turkey with razzleberry dressing," etc.). My all-time fave, which I think I already posted at some point, was the "Close Encounters" Meow Mix commercial of the mid-'80s: a cat is pictured gazing heavenwards and meows four times in the familiar Meow Mix "frequency". A huge spaceship appears and echoes the meows with "BOM BOM BOM BOM". All that's missing is Richard Dreyfuss digging up shrubs and having a nervous breakdown from sheer intensity.
I'm glad to find these things again, because they're fun, and my grandkids whoop and scream over them. They don't make ads like that any more, with those stupid cats, or rather, those stupid advertising copywriters. Paging Freddy Rumsen!