Tuesday, November 9, 2010

Good n' chewy! Good n' chewy! Good n' chewy! Good n' (blplgfffggtfhhht)

Let's chew dem-dar caramels, shall we? Don Draper it ain't, but this is interesting copy reflecting the spirit of the times (maybe late '50s? I have a dim memory of this one.) Some ad exec somewhere must have thought that aggressive repetition (and inane comments about the wholesomeness of pure sugar) would drive home the urge to stuff your mouth with these things. They were worth exactly one cent, so you got a lot of them with your allowance (though not as many as jaw breakers, three for a cent, or those jaw-breaking coconut balls). Your little brown paper bag would be overflowing. Ah! I want a caramel, right now.

If you want to dive into the world of candy, nostalgic or otherwise, this is one of the best blogs I've ever found. You can get lost in it, and the candies are even rated. Great fun, and gorgeous photography.


Mysterious lady