Showing posts with label exploitation. Show all posts
Showing posts with label exploitation. Show all posts

Tuesday, March 26, 2024

Beware the Helping Hand (or: How to Make a Crazy Quilt)

 


I just had one of those godawful internet experiences of losing a few thousand words I labored over for the entire evening – because I forgot to hit “update”. I was adding it to a previously-published post, so it wouldn’t automatically save as a draft. So it didn’t. But I will make an attempt at piecing it back together. The gifs are random and just a way to break up the block of text.

Have you ever had a relative you tolerated, even tried to be nice to, strictly because they were kin and you didn’t feel you had a choice? I had one of those, but no more. I had to unload this person for the sake of my – excuse me – “mental health”.

And the whole thing is so ironic, in light of what went down, and why.

My sister-in-law, my husband’s brother’s wife, whom I will call Janie, is what used to be called a “ busybody” – happily probing into everyone else’s business, then passing along the most sensitive bleeding chunks of information with relish, especially if it would serve her in some way. And this did.

She would phone me. For the past 30+ years, at least three or four times a year, she’d phone me, and talk, and talk, and talk, in her rattling-on, self-involved way – which was irritating enough – but it was worse than that. I don’t know how some people do this, but she was adept at extracting information from people – me in particular. When I’d finally get off the phone with her, which always took a lot of effort, I’d always have the feeling that I never should have told her any of that stuff. But somehow it came out. Like a robin pulling a worm out of the ground, she somehow got things out of me, largely from asking questions so none-of-her-business that you somehow answered her because you couldn’t quite believe what she just said. 




Never once, ever, in my life, have I phoned Janie, because I didn’t want to phone Janie. I don’t like Janie, and I never did. I don’t want to talk to her. Ever. And yet, for reasons I have never understood, she phones and phones, tagging along after me like a particularly obnoxious dog you can’t shake off.

This has taken a turn just lately because she started to follow my Facebook posts, and leave likes and comments on the majority of them. Some of them were nice, but mostly they gave me that cloying feeling. She was fastening on. Coat-tailing, they used to call it. Even reading her comments made me feel drained. After she read my Facebook post on “Why I Hate Mental Health” (because it has become a shallow, meaningless buzzword), she phoned me (of course! She always phones me!), and began to talk. Oh yes, I was so right! Oh yes, the mental health care system is terrible! And as it turned out, she has taken it upon herself to become a Mental Health Crusader, and has joined some sort of board of directors and gets up at board meetings and tells Tales of Terror from the Crypt of Mental Illness. 

I should have been clued in when she said she told them all about her close friend, a woman with schizophrenia whose doctor changed her meds, leading her to attempt suicide so she had to be hospitalized. She told this in colorful detail, which I am sure must have really impressed her pals at the board meeting, but while she was rattling on, my guts began to squirm. 

Did Janie, um, like, ask permission to say these things? Did her close friend want those painful episode brought up and trotted out as an example of How the System Fails the Mentally Ill? I had no idea, but my stomach-squirm turned out to be prescient. 




To further prove what a selfless crusader she is for the lame, the halt and the blind, she then launched into the story of how I had to spend three nights in a hospital corridor because they had no room for me in the psych ward, and how I had then climbed out of bed, crawled down the hall on my hands and knees to a pay phone, and phoned the crisis line so I’d have someone to talk to.

That’s the thing, Janie remembers stuff. God, does she remember. This was the kind of thing I would tell her, oh, maybe 30 years ago, but she filed it all away.  But there it was again, dredged up, fresh as paint, raw and red and glistening. She then said she told this psychiatric horror story at her board meeting, in an attempt to raise funds for one of her pet projects, Feed the Criminally Insane or something. No kidding, she told my story to impress the board. 

But there was just one problem. More than one, really, but the main one is this: it never happened. She took several different stories I wish I had never told her and conflated them, stitched them together, “curated” them into the ultimate horror story, when in reality the hospital corridor thing (which was only one night) happened in 1982, and the crisis line thing happened in an entirely different setting (NOT a hospital) in 2004. And never did I ever crawl on my hands and knees. I walked, until some nurse shouted at me “GET BACK INTO BED!” (which was bad enough, but still not crawling). So the most RECENT story, told in very garbled form, happened 20 years ago. Out of these rags and tatters,  she stitched together a crazy quilt of horror that was much more colorful and impressive than anything that actually happened. 




She did mention that she "didn't use my whole name", which she seemed to think made it perfectly OK to profit from my "story". (Though she DID say it was her sister-in-law.) She also assumed that because I had told HER about it, I was completely fine with sharing it with anyone at all, up to and including a Society for the Prevention of Straitjackets (or whatever the hell).

But this time it was different. I had had it with Janie. Forever. I just couldn’t pretend to be nice to her any more and just told her to STOP dragging up stuff from the past that I’m trying to forget about! And I tell you, she was very upset. I was raining on her social worker/self-righteous-charity-lady parade, thwarting her shining quest to Speak for Those who Cannot Speak for Themselves, the  powerless, the stigmatized, the crawling dregs of society! 

I don’t remember yelling at her any time before in all those dozens or hundreds of annoying one-sided phone calls, but I did it this time, and she was not only astonished but actually quite offended. What?? I’m not grateful for her selfless service to The Cause? I didn’t want to help her save every  mental patient who ever crawled along the floor in a psych ward?  Well, no, Janie. I don't. She finally said, “QUIT SHOUTING AT ME! I heard you the first time, so you can just stop ranting at me!” 

At that point, I hung up. I immediately blocked her on Facebook, then deleted her furious email response unread, though the first line gave the impression of a tiny little person jumping up and down and screaming. The exclamation points were practically flying off the page. So that’s the end of Janie, and I now realize I never DID have to have any sort of relationship with her. I just felt like a captive audience. I never wanted to talk to her on the phone, yet for years and years I let it happen, and she went right on studying and extracting and collating her crystalline memories of fuckups that happened to me forty years ago. (Or maybe they didn't, but it sure sounded good that way.) I’m fascinating, you see. I’m a live one. Right there in the jar, on the end of the assembly line. So her scientific little busybody mind could poke, prod, and finally present the results of her laboratory experiment to the Board of Directors, with the final goal of getting a cash grant for all her psychiatric charity work. 




I guess this has gone on long enough, and if THIS one gets deleted I give up. I guess what I’ve learned is to pay a lot more attention to my discomfort and to trace it down to the source – and then, wherever possible, GET RID OF the source so I can live my life without emotional vampirism, from my own family or from anyone else.

I've left out a few bits and pieces, but because it's my blog and I'll rant if I want to, I'll add this. On the phone, Janie recounted how she was gathering funds for her Mental Health Event (bake sale, rodeo, nude swim), and someone dared to joke at her, saying "so are you crazy too?" or something equally devastating. Janie told him to FUCK OFF, turned on her heel and walked away. (This was in public.) She recounted this proudly, as if to elicit oohs and ahhs  from me, exclamations of how brave, how gutsy, oh my, you go girl, etc. Ohhhh, thank you so much for standing up for me, speaking for those incapable of speaking for themselves! (At the same time, do you notice anything here? ANY implication AT ALL that she herself has a mental health condition is outrageous and abusive and causes her to fly into a public fury.)

Janie has never been popular in my family. No one says it out loud, because we’re not that sort of family, but everyone has had a “story” at some point. Bill’s sister Judy once told me in a sort of muttering voice that she saw Janie in her kitchen, opening each kitchen cupboard and each kitchen drawer and snooping around in the contents. She said it was like an inspection. Mostly the muttered complaints were about the fact that they never saw her husband (was he being held hostage somewhere?), and her busy-body-ness and general obliviousness to other people’s feelings. Then I heard the incredible story from Bill’s brother that Janie had once been in a cult, complete with shaved head, mantras, sexually-abusive gurus, and whatever else they have in cults. It struck me as strange, as she doesn’t strike me as someone who would take orders from anyone – or was it a sort of School for Cult Leaders, and she was studying for a degree?



Wednesday, March 13, 2024

All, Some, None (or "this but not that") - words to live by, especially now

 


After a particularly hair-raising and horrendous phone call from a relative I secretly can't stand (and whom I have never once phoned myself, though she calls me at least several times a year and begins to bombard me with highly-personal questions), I wrote this Facebook post and ran it with the photo above. I won't break up the text with images this time, as I like to do, because I really don't have the energy right now. It comes at a time when I already feel vulnerable due to another family member's sensitive crisis, and information that has been entrusted to me which I now realize I cannot and will not violate.

Maybe I should title this "things you shouldn't share on social media". It's a timely subject, particularly in light of the fact that we're now realizing that "delete" doesn't really mean "delete", that people can screenshot and save anything you post and use it for whatever purpose they choose, even years and years later - and in whatever distorted form they want to.


I have no complaint with sharing stuff that's sensitive, and I've done quite a bit of it myself over the years. This has led some people to believe that because I brought up certain subjects, I am quite willing to share EVERYTHING that has EVER happened to me in that area, including things that I went through literally decades ago.

Am I still the shy, smiling young girl you see in this picture? Well, no - and bringing up some of the worst things that ever happened to her is - what shall I say? - not productive. This is particularly true if the person unearthing these archival incidents is not sharing ANY of their own personal struggles, but is hiding behind a sort of social worker position. When that happens, I feel "studied", and it's not sharing on any meaningful level. It is not identification, and it is the farthest thing from empathy that I can imagine.

I learned some valuable things about boundaries many years ago, little gemstones I carry around in my pocket, which have never been more useful than they are right now.

"This but not that." Does that sound simple? It is, but not easy to actually do. In other words, I may be comfortable sharing THIS feeling, incident, situation, etc., but not THAT one. The topic is not wide open for discussion simply because I have brought it up. Most especially, it's not helpful if the incidents the person is bringing up are things I would obviously rather forget.

This is a related issue, but very important. If someone asks you to do something (and especially, if you ask YOURSELF to do something), you can do ALL, SOME, or NONE of it. These are all good choices, and each one of them serves you in the moment. But it is entirely your own choice, and if you get pushback from people (especially wanting ALL when your choice is SOME or NONE), that is their concern and not yours. This has nothing at all to do with them. And "no" is a complete sentence.

We talk about boundaries, but in the Wild West of social media, it seems like boundaries are beginning to dissolve. I have shared some things on my blog that I honestly thought were OK to repost here (it's easy and can be done with the click of a button) - but my blog is personal, my following small, and generally speaking the content won't be held up for scrutiny in the same way.

Another issue that comes up a lot is the value of going public. It used to be seen as really admirable, but it's a whole new ballgame now. Back when I wrote columns for community newspapers, one or two people might appreciate what I wrote or how much of myself I shared. Now it's simply "out there", or up there, where people can either misinterpret it, or just assume I am willing to reveal more (and more and more!) about myself.

This but not that. All, some, none. It's time for me to pull those valuable gemstones out of my pocket once again.

On social media you can be anyone you want to be. You don't even have to use your real name. The person asking you all those uncomfortable questions or digging up incidents from forty years ago can easily take on the safely-defended role of a "mental health professional" (even though they're usually not), safely removed from the actual messy reality of your own experience. But something worse might happen next, and often does. That person then uses your moment of vulnerability to benefit themselves.

Several years ago I dumped Facebook because it had become a drag that wasn't adding anything to my life. Now I honestly wonder how much it might be taking away. I know a lot of people who have stopped posting, perhaps wisely. If I do partake of this, I won't assume things I wrote five or ten years ago will have the same impact. Things have changed radically, and we must watch out for people who are, in a subtle way. predators.

Maybe cat videos and the odd family photo might be safer for me here, as I realizes now I don't want to be public property, even in the most minor way. I'll also make an effort to pay more attention to my own discomfort, and not allow even the most subtle form of exploitation to take place.

For that is what it is.

Wednesday, May 23, 2018

Hush! Hush! Whisper who dares! Christopher Robin's been eaten by bears!








I find it interesting, if not fascinating (now that I think about it, which I never have before because the poem seemed so soppy) that Christopher Robin is praying for the same reason anybody else prays.

Fear.

It's interesting too just what he is afraid of, as is made evident in the second poem. 

Bears.

Why would A. A. Milne choose bears?

It seems obvious when you look at it. In putting his own small son at the centre of stories which made him wildly world-famous, he was throwing him to the bears, if not the wolves. 

Never mind that his Winnie the Pooh was a "silly old bear", a "bear of very little brain". He was still a bear. The "Lines and Squares" poem refers to them as "masses of bears", one of the most disturbing images I've read in a long time.




It's well-known that Christopher Robin Milne was relentlessly bullied in school for his fringe-haired Edwardian alter ego. In all the photos of him clutching his famous bear, he looks unutterably sad, even frightened. It's also been said that his appearance was altered to make him look more like the innocent Ernest Shepard illustrations, instead of the other way around. Get out the scissors, trim up that fringe! Think how that must have played out as he grew up and left tender childhood behind.

Why do people use their children that way? The same reason anyone uses anyone, I guess. Selfishness, ego, human ruthlessness, narcissistic disregard for the wellbeing of one's nearest and dearest. And in the case of writers, a single-minded and overwhelming desire to be famous.

To me, the most chilling lines in that whole chilling poem are:

"Mine has a hood, and I lie in bed
And I pull the hood right over my head
And I shut my eyes, and I curl up small,
And nobody knows that I'm there at all.

This sounds like someone who is hiding. Hiding from what? Bears, the boogeyman, God? His own father? Or is it from the fictional Christopher Robin, a menace so inescapable that he can't get away from him even in the safety of his own bed?




Friday, August 5, 2016

I'm thinking of. . . exploitation




This is just a little parable, but it is a poisonous one. It illustrates how artists take advantage of their subjects, trying to convince people they're "helping" them with their attentions when in truth, they are sucking the lifeblood out of them.

Artists, writers, creative types are ruthless. They get the story at anyone's expense. I've seen it time and time again. If you do not have this ruthlessness, you will not become famous.

It is a kind of law.




Migrant Mother, taken by Dorothea Lange. 

The photograph that has become known as “Migrant Mother” is one of a series of photographs that Dorothea Lange made of Florence Owens Thompson and her children in February or March of 1936 in Nipomo, California. Lange was concluding a month’s trip photographing migratory farm labor around the state for what was then the Resettlement Administration. In 1960, Lange gave this account of the experience:

I saw and approached the hungry and desperate mother as if drawn by a magnet. I do not remember how I explained my presence or my camera to her, but I do remember she asked me no questions. I made five exposures, working closer and closer from the same direction. I did not ask her name or her history. She told me her age, that she was thirty-two. She said that they had been living on frozen vegetables from the surrounding fields, and birds that the children killed. She had just sold the tires from her car to buy food. There she sat in that lean- to tent with her children huddled around her, and seemed to know that my pictures might help her, and so she helped me. There was a sort of equality about it. (From – Popular Photography, Feb. 1960).





Dorothea Lange in 1936. Source

Lange’s photo became a defining image of the Great Depression, but the migrant mother’s identity remained a mystery to the public for decades because Lange hadn’t asked her name. In the late 1970s, a reporter tracked down Owens (whose last name was then Thompson), at her Modesto, California, home.

Thompson claimed that Lange never asked her any questions and got many of the details incorrect. Troy Owens recounted:

“There’s no way we sold our tires because we didn’t have any to sell. The only ones we had were on the Hudson and we drove off in them. I don’t believe Dorothea Lange was lying, I just think she had one story mixed up with another. Or she was borrowing to fill in what she didn’t have.”

Thompson was critical of Lange, who died in 1965, stating she felt exploited by the photo and wished it hadn’t been taken and also expressing regret she hadn’t made any money from it. Thompson died at age 80 in 1983. In 1998, a print of the image, signed by Lange, sold for $244,500 at auction.





The second parable freezes me in my chair. This is a photo of what people assume are inbred Deliverance-type hillbillies from deep in the backwoods. As with Dorothea Lange, Roger Ballen photographed these twins in an impoverished rural setting - not anywhere in the United States, but in
South Africa. The photo is considered a joke on the internet, often believed to be "fake" or photoshopped. It isn't. But it is so easy to locate that I only had to google "hillbilly twins" to find it (the first picture on Google images).




But the description I found on a site about Ballen and the twins (excerpt below) made my hair stand on end. Strange-looking as they are, and no doubt mentally-challenged, these are human beings, farm labourers cared for by their mother. No doubt their status isn't up to par for some people, which makes them feel free to compare them to chimpanzees or side-show attractions.

The twins and their family became world famous, but they had no knowledge of it because Ballen never told them he was a professional photographer and intended to display their pictures. They never saw one cent of remuneration, though the brothers are still groaned over and ridiculed on the internet as monstrous products of inbreeding.




For better or worse, one image more than any other has come to define South African photographer Roger Ballen - the photograph of adult twins Dresie and Casie taken in the Western Transvaal in 1993, an image distressing and unforgettable.

The twins have misshapen faces, necks as thick as bullocks', ears that protrude like chimps', bluntly cut spiky hair and prominent lower lips. Ballen has photographed them with a long thread of drool dangling from their blubbery mouths, their shirts wet and stained with dribble.

The image provokes an uncomfortable rush of thoughts and emotions: curiosity about the twins' genetic make-up, intrigue about their story, concern that someone could so brutally point the camera and shoot - did the twins understand the ramifications of that moment?

That photo, and others he took in the poor white rural areas of South Africa caused great controversy and resulted in Ballen being shunned by the South African arts community and death threats being made against him. His unsentimental and grim depictions of weird-looking people living in squalor and chaos, immortalised in the 1994 book Platteland: images of rural South Africa, were seen as cruel, denigrating and exploitative.







Hey! Listen! I beg to differ. I think this person's ATTITUDE is grotesque, particularly the assumption that anyone who is physically "different" is shameful, embarrassing, and meant to be hidden away.

I grew up with this sort of attitude. Anyone with mental illness was inherently shameful and usually "put away". Children with Down syndrome were called "mongoloid", and parents were routinely told it was the kindest thing for everyone if they institutionalized the child, forgot they ever had it and just had another baby.

Taking and even exhibiting photos of people who are outside the societal norm doesn't bother me, so long as it's done with full permission, full disclosure and a healthy degree of respect. More than anything else, the subject has to be aware that this is a professional photographer who is going to be doing all sorts of strange things with the photos, including becoming famous with them.




Publishing these photos doesn't automatically mean denigration or ridicule. Hiding people away or treating them as if they are inherently hideous and frightening isn't respectful. Is it completely taboo to show the world that some human beings look and even act radically different from the supposed norm? TLC wouldn't exist without breaking this taboo daily, but they do it in such a disgusting manner that I can't approve of it.

But I definitely disapprove of the viewpoint that says, for God's sake, don't take a picture of people with "misshapen faces, necks as thick as bullocks', ears that protrude like chimps', bluntly cut spiky hair and prominent lower lips". And if you MUST take pictures of such apelike, subhuman creatures, for God's sake, don't let anyone see them!

Is there a responsible, ethical way to do this? What about respectfully asking the subject, or in this case the twins' mother, if it would be all right to display these photos as part of an art exhibit? And what about admitting that the photos he exhibits tend to be dark, sensationalistic, even creepy, and that he has made a name for himself from them? But then, surely, she would protest and say no.

Though I am sure he would go ahead and do it anyway.




Dorothea Lange became enormously and permanently famous, famous for the ages, for her Migrant Mother pictures - but she did not even know the woman's name! She didn't know her name because she never asked, and didn't ask because she wasn't interested. Surely this subject matter was more powerful (and better for Lange's career) if she was a sort of generic Mother Courage figure. A name would just take away from all that, wouldn't it? The photographer knew a good thing when she saw it, maybe a great thing, and greatness is usually achieved by stepping over (or stepping on) someone else whose status is lower.

But the most screamingly awful part of all this is Lange's assertion that they had somehow done each other a favour:

There she sat in that lean-to tent with her children huddled around her, and seemed to know that my pictures might help her, and so she helped me. There was a sort of equality about it. 

There IS something that might have helped this woman out. Ms. Lange should have opened her wallet then and there, given her the contents, gotten her address and made a promise to send her a cheque at regular intervals. Even a very modest amount would have made a huge difference. A portion of the proceeds of her exhibition would then go directly to this woman and her family. Thus she wouldn't be starving to death for someone else's entertainment, making the photographer into a celebrity at her expense.




People are strange when you're a stranger 
Faces look ugly when you're alone 
Women seem wicked when you're unwanted 
Streets are uneven when you're down 

When you're strange 
Faces come out of the rain 
When you're strange 
No one remembers your name 
When you're strange 
When you're strange 
When you're strange 





People are strange when you're a stranger 
Faces look ugly when you're alone 
Women seem wicked when you're unwanted 
Streets are uneven when you're down 

When you're strange 
Faces come out of the rain 
When you're strange 
No one remembers your name 
When you're strange 
When you're strange 
When you're strange 

When you're strange 
Faces come out of the rain 
When you're strange 
No one remembers your name 
When you're strange 
When you're strange
When you're strange







POST-SCRIPT. This post threatens to go on and on. But I did want to share something I found: Dresie and Casie, the much-ridiculed "hillbilly twins", now live comfortably in a nursing home in South Africa. As you can see, they're people, they laugh a lot and aren't scary. They live simply and have serious mental disabilities, but appear to enjoy life and are well cared-for.

For their sakes, I am glad that particular story ended happily.





Artwork by Krysantemum

Friday, January 16, 2015

"Slices, dices, makes julienne fries": Ronco gifs




I.
I love.
I love old.
I love old ads.
I love old ads on.
I love old ads on YouTube
Cuz then I can gif them good.




This lady
does spazz
over dried-out
food
cuz it's good
for you and me.
Come see!




In times of old, 
when everything was orange,
a thing you cranked
spewed food
that you then fried,
and then you died.




Here Grandma cleans her teeth
and Fido cleans his teeth
we all have cleaner teeth
but she does complain
about that funny taste.




Throw popcorn at your records, boys,
while the tone arm hums
its seductive song.




"Oh-oh! Dropped the garbage?
AGAIN??"




Punch that thing in the thing, make an ugly design
And pay for the thing that makes that thing!




Men!
Steam your coat,
Men!
Steam your tie,
Men! 
Steam your pants,
Men! 
Till you die,
It's the STEAM-A-WAY!




This thing
grinds up your hair,
dries your panties to a frizzle.
But your fresh drawers
and puffy head
will make you rightly sizzle!




Drying tip: put your panties on your head
and dry 'em both at once!
Great for pubic hair, too.
Your date will go wild with desire,
And you'll say,
"Thank you, Tidie Drier!"




  Visit Margaret's Amazon Author Page!



Sunday, October 5, 2014

Should my books be free? Sure, Bub!




I decided to run a comment (below) which was posted in reply to Russell Smith's Globe and Mail column about the ascendency of blockbuster books (i.e. Fifty Shades of Grey), which have rendered the moderately-selling "midlist" novel practically obsolete. I found Russell Smith's piece oddly comforting because it made me realize (unlike all the other forces around me, which seem to be telling me it's all my fault) that all this is driven by global economic conditions and not the personal failure that has sometimes rendered me suicidal. In fact I  have re-run it a couple of times, as a reality check and to keep me from jumping off the bridge.

But this is the first time I have read the comments. I took the name off this - something I would normally never do - because it's a comment, not an article, and because I'm not maligning this writer so much as demonstrating just how desperate we have become just to get our work out there.




It seems it's now necessary to give our work away in mass quantities, powered by something called (astonishingly) BookBub, in order to eventually take in "hundreds of dollars" by selling our books at the astonishing price of  $2.99! But how to sustain yourself on a few hundred dollars? Is that a living wage? Where has our dignity gone?

What bothers me most of all however is the eagerness, the excitement, the sense of promise, even gratitude for this opportunity, the "next big thing" for writers. No one seems to see the sweating desperation behind it, but maybe that's because nobody feels it any more.  Give it away? Are our stories worth literally nothing, after so many years of hard work, reams of time, careful crafting and praying for opportunity? Must we grovel and scrape and learn to love Big Brother to get anywhere at all, to keep from dropping into the pit of oblivion that swallowed me a long time ago?




I can't keep up with things like this, or with ugly, even grotesque names like BookBub. At first I thought this was satire. It had to be. Then I PRAYED it was satire: Jesus, look at the lengths we have to go to, just to get our work into people's hands and people's skulls! Then, with a sickening feeling of the floor dropping out from under me, I realized it was true. Not only that - you have to PAY them to give your work away, in full knowledge of the fact that in our money-driven culture, free things are generally perceived as worthless, of interest only to garbage-pickers and other scavenger types.

This is what we must do and even what we must feel good about in these shark-infested waters. We must keep up with all the new warts popping up, infestations that ask YOU to pay THEM so that you can get your books out there for free.  I am constantly told, "well, Margaret, that's just what you have to do these days, you don't have any choice, just hold your nose and do it." Open your legs, and close your mind.

No thanks. I'd rather be a no-list writer, keep my dignity, and make my few hundred dollars from actual sales of actual books, bought by actual people. And that's the way it's going to stay - Bub.





Mr. Smith offers us a snapshot of a continuously evolving process. No one knows what publishing will be like a year from now, or two, or ten. We are making it up as we go along.

I'm what the industry calls a midlist author, neither a bestselling star nor a miserable failure. I'm paid (though not very much) for the sf and crime novels and short stories I write, and my readership occupies a definable niche well away from the middle of the bell curve.

To see what the long tail might mean to me, nine months ago I began self-publishing my backlist -- books that had been trade-published but whose rights had reverted back to me -- as well as collections of short stories that had appeared in mass-market magazines. I found I could sell ten ebooks a day, which didn't make me rich but it did give me an income stream from past work that otherwise had no commercial value. 






But then the sales began to trail off, despite all the Facebooking, blogging, and tweeting to which we midlisters are encouraged to devote daily time. So I cast around for another strategy and came across BookBub. It's a service that advertises ebook bargains (free or 99 cents) to more than a million subscribers.

I reduced the price of one of my sf titles to zero, and for $80 BookBub sent an email to 240,000 sf ebook readers. In 24 hours, some 15,000 people downloaded the free text off Amazon, Kobo, and Smashwords. Now I wait and see how many of those freebie-takers will come back and buy one of my $2.99 titles. 






Even if only one or two per cent do so, I will earn hundreds of dollars from that $80 investment. If ten per cent come back for more, I'll take in thousands.

The thing is, I couldn't have done any of this two years ago, because BookBub didn't exist before January 2012. Now it's a serious player for self-publishers needing marketing support. And next year, or the year after, some bright spark will come up with yet another profitable way to help us authors make money off the long tail.

Because this revolution is just getting started.







 

Dear Sir or Madam, will you read my book
    It took me years to write, will you take a look



(WARNING: this is a real book, sold for real money. But not too much. I promise you!)



Visit Margaret's Amazon Author Page!