You truly can't make this stuff up. At a time when homosexuality was persecuted and kept hidden, a major underwear company ran ads like this. There are too many to count, and I keep finding new ones, so I can't put them all in one post (but there are lots more on this one):
All are heavily suggestive, from the dominant/submissive body postures to the titillating captions. In this one, the men are actually touching each other.
How did this ever get through? Was it a case of "oh, surely not"? Was it the same syndrome that allowed comedy teams like Martin and Lewis/Danny Kaye and Bing Crosby to "pass", with no one even thinking there might be more going on?
Just try that now.
Does that mean things are MORE repressive now? In a way, yes. If you ran this ad today, it would provoke howls of laughter. The homosexual connection would be obvious.
Every time I see one of these, my jaw drops. There should be a Munsingwear Hall of Fame. Behind all that joshing around is a passion for men's briefs so sizzling it fairly jumps off the page.
