Sunday, July 23, 2017

It's all in your brain: PAREIDOLIA!

Seeing faces in inanimate objects and patterns is known as face pareidolia
The phenomenon is common, but little is known about why it happens
Researchers analyzed brain responses to seeing faces in patterns
Response originates in the frontal cortex and travels to the visual cortex
Findings suggest humans have evolved to recognize facial shapes due to their importance in social interactions 

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