Let it steep a while! Edward G. Robinson for Maxwell House coffee

This is one of those great old ads I remember from my childhood. I wasn't old enough to remember Edward G's gangsterish heyday in the '30s and '40s, so by the time this ad came out, he was a retired gentleman with an aristocratic, if Bronx-ish manner of speaking. For some reason the part I remember most is "let it steep a while to develop the full flavor" - not knowing what "steep" meant, of course, and even at that age wondering why he was using INSTANT Maxwell House to "brew" a pot of coffee. Of course, no one makes a pot of coffee out of instant any more, just as no one "percs" their coffee - which is too bad, because the wood-block theme for the Maxwell House coffee percolator was a classic. And it did smell good, though tasting it was another matter. Anyway, I have a poignant memory of Robinson's very last movie role, performed while he was frail and terminally ill with cancer. Soylent Green is one of my favorite dystopian movies, in no small measure because of the rapport between Charlton Heston and Robinson. He was also in a bizarre but moving death scenario where his body was soon to be transformed into FOOD. "Soylent Green is PEOPLE!" Heston cried, almost as memorably as "Get your stinking paws off me, you damn dirty ape!"