A ball in the Lark!

There is something very strange about this video, because it's neither black-and-white nor colour: it's pink! Washed-out pink, almost pinkish-grey, ashes-of-roses pink. I suppose this is the effect of ageing, film stock changing colour as it slowly degenerates.

I became re-fascinated (as opposed to re-fastened) with the Studebaker Lark when a certain jingle recently popped into my head: "You're gonna have a ball in the Lark/The '62 Lark!" This ad ran on TV when I was eight years old, and I remember it as if it were yesterday. Certain ads seem permanently recorded in my brain, along with a lot of other useless stuff.

I'm trying to find one that goes, "Plymouth's on the move, Plymouth, Plymouth, Plymouth's on the move. . . ", but so far no luck.

It interests me how this car is presented. Obviously it's a jazzed-up version of what used to be a very stodgy, dull family car. The fact that the woman who drives it is running around in a bathing suit is never explained, but the voiceover insists that it's a "very sexy car". I believe this short film was meant for dealers rather than consumers, but it's still very interesting. They're obviously supposed to give it a certain spin.

It didn't work, and Studebaker collapsed, I think the year after the "ball in the Lark" ad (video below). Up to that point, the "Studey" had been a serviceable, solid, conservative car. A safe bet. Did the Lark kill it? More likely, it was competition from the other swank sports cars of the era: the T-bird (of Beach Boys fame), the Stingray, the Porsche 911.

And yes, I had to look those up.

Though I've made some very long gifs of these ads (OH how I love to make gifs of old car ads, late at night!), I want to include the
"ball in the Lark" jingle, along with that hectic dance number, like an Archie comic on amphetamines.

BONUS GIFS:The 1957 Studebaker! For some reason, old ads that are sepia rather than black-and-white make the best gifs. There is a certain crispness to them, and an ivory tone which is quite sensuous. And these are long, about a full minute each, when the average gif is a few seconds.

To me, it already looks pretty sexy. But what do I know.