Old Brown Ads (with old brown attitudes)

 

This one simply terrifies me! It sounds like instructions to drown yourself: "To clean the nose: Put two or three drops of Sylpho-Nathal in a glass of warm water.  Pour a little in the palm of your hand and SNUFF IT UP THE NOSE" (emphasis mine). But this madness makes a bit more sense when you read the first paragraph: "Everybody - old and young - should do this. For the mucus membrane of the nose and throat of healthy persons may become contaminated with the infantile paralysis virus. Without falling ill themselves, they may infect others, chiefly children." The infantile paralysis is, of course, polio, and I doubt if snuffing medicated water up your nose would prevent it. But there are eerie echoes here of the weird and desperate things people did to try to cure or prevent COVID. This isn't quite as bad as drinking bleach, but I don't see how it could help, and Sylpho-Nathal is probably made of the same stuff as horse liniment.

"Grippe" is one of those old words, like quinsy or lumbago, that you just don't hear any more. I was going to do a whole post on this, but couldn't find enough words. Heebie-jeebies? (That was, I think, a psychiatric term.) These mysterious tablets are "simply remedies which fight off the poisons in your system, and enable you better to overcome the cold." The implication is that somehow this cold or grippe might morph into influenza, one of the most dreaded diseases of the early 20th century. I doubt if Cold & Grippe Tablets made much difference. And as usual, I wonder: what the hell was IN these things? This was in the days before consumer transparency.

I DO remember pepsin-flavored gum and Life Savers. I don't know if they're made any more, but I hope not, because just the name makes me quail. Pepsin, I later found out, is a digestive enzyme, something probably taken out of a cow's stomach. This stuff has the power to not only get rid of this geezer's tummy-ache, it "purifies breath and whitens teeth" in the bargain! Clean, pure, healthful, and full of sugar and cow bile/vomit.

Though it's a little hard to make out the text of this VERY brown old ad, I think I get the gist of it: FASTABS is a miracle "vegetable substance" that you take before meals, along with a LOT of water. The ingredient is methylcellulose, an indigestible material that soaks up water like a sponge, creating a large squishy mass which supposedly takes up all the room in your tummy so you won't want to eat. Probably you COULDN'T eat with that heaving slime in your gut. 

Oh my goodness - WHAT is "smoker's fag"? I thought a fag WAS a cigarette, at least in olden times in Britain. But you can also be "fagged out", a quaint expression meaning that you're tired. But this is just so bizarre! The ad is for Phillips' Milk of Magnesia, a digestive remedy also used to relieve constipation. This poor old bugger is sitting there with a "fag" dangling out of his mouth, and he'd be green if he weren't so brown. The tobacco has made him so sick he wants to vomit. But ONE SIMPLE THING can "Minimize the After-Effects of Tobacco to a Remarkable Degree"! Nowhere is it stated that you should just stop smoking, idjit, and save your lungs as well as your precious tummy. 

Now we get to the issue of "starved blood" (in later decades known as "tired blood"). Delicate girls and women "need that blood-strength which comes from medicinal nourishment. No drugs can make blood." There is something faintly Dracula-like about all this - "blood-food", are you KIDDING me? But if you are frail, languid, delicate or nervous, then you belong in a vampire movie lying back on a chaise longue waiting for Bela Lugosi to bite your neck.

There is something just so esthetically pleasing about this ad for a punching bag, with its elegant illustration of a man wearing a long, ornate brocade skirt tied with a tasselled sash. No one explains why he's in drag, or why there is a CHILDREN'S SIZE punching bag for a couple dollars less. I have never heard of a child using a punching bag, and it is still more strange to see a man from the early 1900s wearing one of his wife's ballgowns to work out. Or maybe it's the dining room curtains?

Aha! CATARRH! This was one of the obsolete diseases I was trying to remember. Just the name is disgusting and phlegmy. So why has this dire condition fallen out of fashion? Do people not GET catarrh any more, has it just changed into a runny nose which you should shut up about, and why on earth would a runny nose spell such doom for people, particularly in the summer? The guy wearing the graduation cap seems to know all about this, though he would never answer the most fundamental question: what the hell is IN this stuff? 

Again with the stomach remedies! This woman doesn't need Alka-Seltzer, she needs a good night's sleep, and more help with the children on a daily basis. If you have that headachy, tired-all-over feeling, your body is telling you to get the hell to BED and get some rest. But no, it's plop-plop, fizz-fizz, oh what a relief it is. Overwhelmed with the constant stress and isolation of child care? There's a pill for that.