HEY! Meet the Swinger

This near-perfect advertising gem from the mid-'60s stars a shockingly young and fresh-faced Ali Macgraw, who would soon rocket to fame in Love Story only to plummet into total oblivion. Being married to Steve McQueen will do that to you.

But before all that, there was this delectable ad for the Polaroid Swinger: "it's more than a camera, it's almost alive/It's only 19 dollars and 95!" A yet-to-be-famous utility singer named Barry Manilow sang the irresistibly catchy jingle. And such a product! It was new, it was affordable, it was"right now". Instead of a red light going on when you were ready to shoot, the camera flashed a large black-and-white YES. In fact, it used only black and white film, which didn't seem to matter to the young and hip.

I remember Polaroid cameras, the very early ones where you "zipped it off" (ripped off a plastic cover after allowing the thing to "stew" for so many minutes). I remember my Dad taking pictures of me on my horse, and him getting this - stuff - on his hands, this caustic goo from the margins of the picture, chemicals for developing it or something. After the picture dried - and it had to dry, just like those old-fashioned photos you developed in a tray, then hung up with clothespins - you had to stick on an adhesive-backed piece of cardboard to keep it from curling. But once that backing was on there, you'd never get it off.

I still have some photos - OK, a lot of them - with thick plastic backings on them, tiny things about 2 by 3 inches. For a few years, this was all we took. They had the instant payoff factor, but unfortunately over the years they have become almost indecipherable. I scanned a few of them and blew them up, but the results were mixed. Some of the best shots of my kids growing up were taken with this low-tech method, meaning that most of them were lost. 

But that aside, this is one of the most perfect ads I've ever seen, second only to that first Maxwell House work of genius with the bongo-drum percolator ("tastes as good as it smells"). The Swinger embodies the '60s, beach life, freedom from responsibility, being young and attractive and with your whole life ahead of you. You could smoke then, and stay out late, and eat and drink whatever you wanted to, and still look great with no effort. Ali Macgraw had that earth angel innocence, the no-makeup face, the wash 'n wear hair. 

I made a ton of gifs last night from this, my all-time-second-favorite ad, but they somehow turned out to be unsatisfying. It's hard to extract a few seconds out of such a seamlessly tight work of art. The shots cascade and tumble into each other, creating a dizzy sense of freedom. And - click - click - every move, every pose, every activity is captured on film, in crisp black and white that develops right before your eyes.

So what was I going to focus on? Hair. Ali's hair, which is used in a particular way in this one-minute saga of '60s youth. It's very very fast, so you have to watch for it. Her hair whips around, tosses, flings, and is casually pushed back. I did gifs of Ali's hair, plus a few of her walking in delightfully washed-out light, so that she becomes virtually animated.

Since I can't leave anything alone these days, I mucked around with the speed/direction/order of the frames and made them do things. I don't know if this improved them or not. I had mixed feelings about it, but thought, damn, I made all these things. Might as well put them up, as is. Wash 'n wear.

This one goes out to the dreamers (a Scientology moment)

NOTE. Posting this video in no way endorses or promotes or says "hey, hey, hey" to the vile practice of Scientology. I just want to show you these guys' new strategy. They've replaced those cheesy rallies and Veg-e-Matic-style announcer with THIS - steamy, dreamy images that don't really mean anything. Nicely shot, however, which is really why I posted it. 

The cut-off text is just crap anyway.

In my merry lobotomobile

Walter Freeman, who championed lobotomy in the US, toured with his “lobotomobile” demonstrating the procedure

Instant Articles
News Jan 14, 2017 Goran Blazeski

Throughout his life, Walter Freeman was obsessed with finding a cure for mental illness and he thought he found it when he became the first to introduce and popularize the prefrontal lobotomy in the United States.

He perfected the procedure by using ice picks hammered into each frontal lobe through the back of each eye socket and performed nearly 3500 lobotomies in his career.

Walter Freeman was born on November 14th, 1895, in Philadelphia, Pennsylvania, United States. His father was a very successful otolaryngologist and his maternal grandfather was William Williams Keen, a prominent surgeon in the Civil War.

Dr. Walter Freeman left, and Dr. James W. Watts study an X-ray before a psychosurgical operation. 

Psychosurgery is cutting into the brain to form new patterns and rid a patient of delusions, obsessions, nervous tensions, etc.

In his early years, Walter wasn’t interested in medicine but after he received a bachelor’s degree in 1916 from Yale University he studied neurology at the University of Pennsylvania and earned a medical degree in 1920.

In 1935 Freeman learned of a frontal lobe ablation technique when Carlyle Jacobsen tried frontal and prefrontal lobotomies on chimps and came to a conclusion that the chimps became less aggressive and more manageable.

The same year Antonio Egas Moniz, a Portuguese neurosurgeon devised a leucotome, an instrument for dividing the white matter in the brain, and performed the first procedure known as prefrontal leukotomy.

In 1936 Freeman modified Moniz’s technique and together with his colleague James Watts he performed the first lobotomy operation in the United States on a 63-year-old Kansas housewife suffering from anxiety, insomnia, and depression. He was convinced that the operation was successful and was satisfied with the results so he started to propagandize the procedure heavily recommending it for any type of disorders, from psychosis, depression or neurosis to criminality.

Egas Moniz

Trying to find a more efficient way to perform the procedure he developed the “ice-pick lobotomy”- an operation that didn’t require drilling holes in the skull. Instead, he inserted an ice-pick-like instrument above each eye of the patient by tapping it with a hammer.

Insulin shock therapy administered in Lapinlahti Hospital, Helsinki in the 1950s

Many of his colleagues criticized his method but Freeman was convinced that it was a success and recommended the procedure. Between 1939 and 1951, almost 20,000 lobotomies were performed in the United States and as Freeman claimed, the operation reduced the governmental costs from $35,000 per year for keeping a patient in an asylum to $250 for lobotomizing him.

He popularized the procedure and started traveling around the country in a van he called “the lobotomobile”, performing dozens of ice-pick lobotomies each day. He was able to do a lobotomy in 12 minutes and it is said that he once performed 25 lobotomies in one day. Known as a showman he often used carpenter’s hammers and also liked to insert picks in both eyes simultaneously.

A site of the borehole for the standard pre-frontal lobotomy/leucotomy operation as developed by Freeman and Watts Photo Credit

However, lobotomy’s popularity faded and Freeman performed his last lobotomy in 1967 when his patient Helen Mortensen, died on the operating table. After this incident, he was banned from operating.

Read another story from us: Egas Moniz invented the full frontal lobotomy and won the Nobel Prize in Medicine for it. He was also shot by one of his patients.

In the last 20 years of his life, he continued to tour the country in his “lobotomobile” visiting former patients and documenting their histories. He died on May 31st, 1972.

BLOGSERVATIONS. I don't know what to say about this, but saying something seems to be called for. In another era, I know I would have had my brain ice-picked into submission, no doubt to save those pesky bills from the sanitorium. Humanity has always been terrified of mental illness, and unfortunately remains terrified. There are those (radicals!) who say we've replaced straightjackets with chemical restraints. That instead of warehousing the mentally ill, we dump them out onto the street. And that would be true.

Rosemary Kennedy, sister of JFK, was lobotomized, not because she was violent or unteachable, but because she liked men a little too much. She was unruly and didn't fit the social mold. LOP, went her brain.

Maybe it would be better to have your brain lopped. What would it be like to walk around inside a lobotomized mind? Would it be as full of holes as Swiss cheese? The brain is nothing but a computer made of meat, and meat can be carved up, sliced, even eaten. 

I was going to call this post Borehole, but I assumed no one would be particularly drawn to read it. In any case, borehole was soon to be replaced with eye socket and ice pick. Though Freeman streamlined the lobotomy and made it readily available to the masses, he didn't win the Nobel Prize for it. That went to that Moniz character, ivory tower type, didn't even DO them like Freeman, just theorized. But theorized countless people to a living death. For that, they give the Nobel Prize.

Frozen moon bubble

Last chance: a bad dream

I had a strange dream about a bookstore. There were two women looking after it, a blonde woman in her 50s and a darker-haired woman, tall and thin, who reminded me of my kindergarten teacher. It was one of those rare private stores, a specialty store of some kind, though I knew not what - the kind of store where you could browse around for hours and no one puts a trap door under your feet or spikes on your chair.

I was leaving my lunch with them in a brown bag for some reason, knowing they had a refrigerator and would keep it cold. I was trying to write my name on the bag, and one of the clerks provided a label. Then the scene changed. I had a precious ticket to a concert, a Beethoven concert in a hall far away, and this was the ticket that was going to change everything. My estranged family of origin was going to be there, and this was my very last chance to connect with them before they cut me off forever. I gave the blonde-haired clerk the ticket and said, "Can you keep this for me?" "Of course," she said very seriously, fully realizing the importance of it, and put it in an envelope for safe-keeping.

Then on the day of the concert, I came in to collect my ticket. The blonde-haired clerk wasn't there, no one knew where she was, in fact no one was even sure she existed, and no one seemed at all concerned about it except me. In fact, they seemed irritated and offended by my concern. "But you don't understand," I kept saying. "I've got to have that ticket. It's my last chance."

It had been hours until my concert, but now time had shifted and it was suddenly only about 45 minutes. . . then half an hour. . . and then I realized I had to walk there if I was to make it at all. I noticed the envelope was still there, and my heart jumped with hope. The clerk refused to open it, knowing the ticket wasn't in there because there wasn't any ticket. Finally she did open it, and it wasn't in there. There were only a bunch of miscellaneous papers and receipts that she barely looked at.

Meanwhile she was becoming more and more offended, then quite angry that I wouldn't accept what she said. She was offended at the very idea that they had "lost" my ticket, as such a thing could never happen. Another clerk came out from nowhere and was very angry at me that I would even THINK that they had "lost" the ticket, and that a ticket likely never existed in the first place. I was only there to make trouble and upset everyone over nothing. They began to abuse me loudly in front of the customers, to make sure everyone knew what a nasty person I was and how I was manipulating them just to make them look bad. 

Finally I knew it was hopeless and began to walk to the hall, realizing it was miles and miles away and I would probably be late. Maybe there would be a cancellation and I could still get a seat? But it would be too late for my family, who would likely think I had forgotten about the concert or didn't care enough to show up. I walked and walked, my dress shoes blistering my feet, then realized I had no idea where the hall was and I would never get there. I looked down and realized that, with my fancy lace concert dress, I had worn knee socks and Mary Janes. And that was the end of the dream.

A thousand baby turtles

I can say nothing about this gorgeous work of art  (so I'll say something): it symbolizes every summer I ever spent at the cottage, sand on my feet, still wrapped in the innocence of pre-puberty, the Jimmy Olsen Annual clutched in my hand, and all my life (such as it was) still ahead of me. Beach sand and lake water and very short, very short holidays, and long periods of wondering what these marvels would look like if we really had them. No one I knew ever sent away for them, perhaps because the addresses were always in the States somewhere. It was just too intimidating.

Were my comic book ads ever this lovely? I doubt it, and I think they left out some of the most important ones:

The "100 Little Dolls". They were little all right, an inch and a half tall, kind of like those plastic soldiers that stood up on a base, but much more slender. I've seen pictures of them, and they remind me of those plastic cocktail skewers that look like things or people. 

These are now a valued collectible on eBay, for much more than $1. These dolls were made "not of paper or rags but of STYRENE plastic and hard synthetic rubber," a wonder-substance in those days. The dolls were described as having a strange quality known as "Lilliputian cuteness", a bizarre expression if ever there was one, and one that no child (and few adults) would understand unless they had read Jonathan Swift.

I think you had to sell something here - photos, this time, which might have been a somewhat easier sell than going door-to-door with salve. I wonder if anyone ever did "win" the chihuahua in a teacup. I feel sorry for a tiny dog, likely sent through the mail, traumatized. They don't even call it a chihuahua, but a "miniature dog".

Here is the text, or as much of it as I can read:

"I'll be happy to send you without you paying a penny, this lovable, young miniature DOG that is so tiny you can carry it in your pocket or hold it in one hand, yet it barks and is a reliable watch dog as well as a pet. You can keep it in a shoe box and enjoy many amusing hours teaching it tricks. . . active, healthy, intelligent and clean. Simply hand out only 20 get-acquainted coupons to friends and relatives to help us get that many new customers as per our premium letter. I enjoy my own lively, tiny dog so much. It is such wonderful company that I'm sure you'll simply love one yourself."

I can't find any accounts from people who actually did get the dog, but there are a couple of horrendous stories about the fabled squirrel monkey, and they are so horrible - the worst animal abuse I can think of - that I won't recount them here. People were actually surprised that their monkey bit them, acted terrified, and pooped on the floor. One of the stories was supposed to be "humorous" and appeared on national public radio. Shame on them - it was a story of abject animal suffering and terror, which - surprise! - is NOT FUNNY.

Another mystery, Grog. I wondered how this would work. Would it be sort of like those Hawaiian ti plants that used to be so popular then? They "grew like mad" too, except I could never get one to grow.

"GROG GROWS OWN TAIL. PLANT TAIL OUTSIDE AND IT GROWS LIKE MAD INTO A  BEAUTIFUL SHADE TREE! Grog, amazing prehistoric monster, comes with half-a-tail. In a few days the tail starts growing. It grows, grows, g-r-o-w-s. Remove the tail from Grog's body and plant it outside and it springs quickly into a flowering, fragrant shade tree. Then Grog grows another tail. Remove the tail again and he grows another, and another. . . endlessly. Only $1 plus 25 cents postage. Satisfaction or money back."

And then there were the baby turtles. I never even hoped for these. They just seemed too good to even dream about:

At first, of course, I thought you'd send away for 1000 baby turtles, which made me wonder where I'd keep them all, how I could hide them from my mother. You could get live baby turtles at the Metropolitan (what used to be called a "dime store", an expression you still hear once in a while), along with a plastic tank with a ramp in it, and a plastic palm tree. I was astonished to find out that you can still get these - they're called turtle lagoons - and that people still keep actual turtles in them. In Canada they're banned, for some reason - perhaps they smuggle contraband under their shells.

 

"Here's one of the most exciting toys you've ever owned. Just think - a baby turtle all your own. What's more, a real growing garden to keep him in, a garden you plant and grow all by yourselef. You can teach him to recognize you when you feed him. Watch him swim - see how he pulls his head and feet into his shell when he's frightened. You can have turtle races - you can make a" (oh, fuck the rest). I don't like the idea of calling a living creature a "toy", but I guess that was the attitude back then. The turtle likely wouldn't survive shipment anyway.

And how cool is this? You could actually grow, harvest and eat the peanuts. Maybe sell them! Except that it would never work in Southwestern Ontario, with our three feet of snow in the winter, and the ground like iron. The text is a little too small/boring to transcribe. 

I confess I didn't see these ads until I found them on Google. Just as well. Why didn't we see how creepy these things were? It's kind of like the way we didn't see the creepiness of clowns. Back then, "rubber wonderskin" was a GOOD thing.  A cowboy ventriloquist's dummy smoking a cigarette was something every boy ought to have.

And these need no explanation.

                       

Ringo was late to the party

Ringo was late to the party - we all know that - but soon found his slot, or slid into it, and thus the Beatles were born. Prior to that, there was somehow a feeling that a piece was missing. Once he was on board, the whole thing exploded.

I loved Ringo first. I saw the Beatles on the Ed Sullivan Show on my tenth birthday - it was their first time on the show, and nobody quite knew what the hell was going on, except that this babyfaced quartet were generating incredible excitement. Elevated on a sort of throne behind the three others was none other than Ringo Starr, the only Beatle with a made-up name, and in some ways the runt of the litter. This guaranteed that all the girls would love him best (pardon the pun!).

 

Ringo was a bit of a mutt, with a big nose and sad blue eyes. He didn't have conventional good looks like Paul, or a slashing wit like John, or spiritual gravitas like George. He was the waif. Three of the four Beatles had abandonment issues around their parents (only George had a more-or-less normal working-class childhood). Ringo's father just walked out, as did John's (and we all know what happened to John's mother). Fatherless boys can go one way or the other. But both ended up lashed onto a comet which is still streaking across the heavens, even with two members gone.

Ringo's still around, and he's hip, he is so incredibly hip! He has waited all his life to be this hip. Paul is looking fragile and has had a little work done on that sweet, slightly overripe face, but Ringo seems twenty years younger than his age. Being a Beatle, being in that world, has been an education, and his joy has survived. 

I was delighted to hear that his eldest son Zak - remember Zak? - has done not-half-badly on his own, serving as drummer for the Who - THE WHO??? Yes. Them. And you don't get those kinds of gigs handed to you because you're a Starkey. Famous Dads can even be the end of your career. You get them because you are brilliant.

Ringo's virtuosity is subtle but irresistible, a savant power that he has always had, and which has evolved. If you doubt me, try to imagine the Beatles' masterpiece, A Day in the Life, without Ringo. This is the backbone of the whole thing.  Listen to it again.

Post blogservations. My Ringo doll! Everyone had a Beatles doll back then, which you smuggled to school and kept in your desk. Mine, of course, was Ringo. I don't still have the thing (how crazy do you think I am? Don't answer that), but of course was easily able to track down a photo of one. Nothing ever goes away on the Internet.

Doesn't look much like him, but no one was prepared for the Beatles back then, for what they would become. I thought that was a hat at first - some sort of fez, or a French foreign legion thing, which wouldn't make sense, would it? But I think it's a tambourine. They couldn't stick a set of drums on him too easily.