Friday, September 13, 2019

Mid and Maybelline

Blogger's note. Harold Lloyd's wife Mildred Davis was more accomplished than anyone gave her credit for. Harold's personality completely overwhelmed her, pushing her out of the spotlight of recognition she had achieved through years of hard work. Her somewhat reclusive life ended sadly in poor health, struggles with alcohol, and watching her son Harold Jr. commit suicide through drinking and shame over his sexual orientation. In these ads she is considered the epitome of loveliness as her huge expressive eyes encourage young women to try cosmetics that Mildred obviously didn't need.

"After Maybelline's initial advertisement ran in the classifieds of popular magazines in the late 1910's with Mabel Williams’ illustrated image, Tom Lyle began looking for a film star to represent Maybelline. In the early 1920's he contracted beautiful Photoplay stars because of the wide audience they brought into theatres all over the country. One of the most popular actresses of the day was beautiful silent film star Mildred Davis or Mid as Tom Lyle liked to call her. She was a tiny 5 foot, perky-ingenue with monster-big flashing eyes that captivated the audience and drew them in.

Mildred Davis married Harold Lloyd in 1922. Harold Lloyd was a comedian in the ranks of Charlie Chaplin and he'd been looking for a leading lady to replace Bebe Daniels. He cast Davis in his comedy short From Hand to Mouth in 1919. It would be the first of fifteen films they would star in together.

Soon after "From Hand To Mouth," was released Tom Lyle contacted Mildred to discuss her being the next face of Maybelline. Mildred Davis appealed to sweet young ladies who were just beginning to look in the mirror and compare themselves with the beautiful faces on screen. Mildred Davis with her huge made-up larger than life eyes on screen an off silently encouraged young ladies to pick up a Photoplay movie magazine and order their first little red box of Maybelline. Once they tried Maybelline with its tiny black brush and cake of mascara they were hooked and word of mouth spread from one sweet young lady to the next." (From The Story of Maybelline website)

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